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What's considered a high chargeback rate?
I make about 25-35 sales a day, with around 1 or 2 chargebacks every 3 days.... When should I start getting worried that the chargeback rate is getting too high?
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anything over 1% now a days.
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%1.0000000000000000000000001 is a high chargeback rate.
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so you have only 6 or so cbs a month.. you have nothing to worry about.. you have to be over 100 total or less than 1%..
but.. with your transaction count... you could be over 2% |
research the reason that you are getting them; are they from affiliate sales, does the customer info looks like it makes sense, is it all from one region or for one price point such as the first rebill of a free trial, or the highest price that you offer, was the same bin was used, etc...
try to find out why you are getting them, there is a reason behind every chargeback also, do not forget that the 100 chargeback floor is for Visa chargebacks, so out of your approx. 15 chargebacks a month, maybe around 8-9 are Visa if you would like any suggestions on how to improve your cb rate, feel free to get hold of me |
If youre getting 2 chargebacks every 3 days on 30 sales a day you REALLY need to start looking into what the fuck youre doing wrong.
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A high chargeback rate is whatever visa says.
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alright.. thanks for the comments/suggestions guys, ill do some research and change a few things :thumbsup
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