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'reverse trials'
I don't know if there's a better term for this,
but what is the general opinion about "reverse trials" ?.. *by that I mean a higher signup price and a lower rebill price We're trying it right now, but it'll be months before we see how it affects our rebill average. |
Did you lower your rebill price or raise your signup price to get the imbalance between rebills and initial signup?
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There have been a few sites that do this to try to encourage rebilling members. Should be an interesting experience for you, let us know the result!
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We were charging a flat $13.95 month. But Members and Reviewers all encouraged us to raise it. :eek2 Now it's set at $24.70 signup and $17.99 rebill. So far it doesn't seem to be affecting signups much. :evil-laug |
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Karadavis.com have gone this way - but though the ratios are way better you don't make a lot of loot with a 6.95 2 day trial signup & 6.95 monthly rebill.
Having said that I don't really push them that much anymore - though I have some pages around that seem to be getting the odd sign up every couple of days. I might consider giving them another push to see how it works out. |
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