Playboy gets okay to sue Netscape
 

Its a bullshit case but what can you do. Playboy will probably win.

I agree. Would it even be possible for them to lose in this case?

do playboy own the rights to those keywords ?

they're trademarks. So, yes. They do.

interesting case. i totally see playboy's point. without their product no one would be searching for those keywords.

Yep, and it's about time and probably better for the search engines in the long run. It's stupid as hell to do a search with terms like "playboy magazine" and not have Playboy come up fisrt in the search. It's just fucking stupid; it's not like the SE's don't know what playboy is.

Same for well known people in history, a search on "Geroge Washington" should not have the first link point to a guy named George Smith that lives in Washington state.

Yeah but then again without search engines nobody would be able to search for playboy :Graucho

Very interesting.

What if a site features a former playboy playmate "Tina" (and has unique content of just "Tina"), and gears it's SE optimization towards those keywords (Playboy Playmate Tina)? Should Playboy get a better listing than them if the Playboy site sucks at SE optimization?

Search engines are becoming more and more like yellow pages, where to be listed at all, you have to *pay*. Why should a non-paying company get a top listing if it's not willing to pay (or pays less than someone else)?

I'm not taking sides, but these are some of the questions that came to mind.

This is interesting........

I'm sure Playboy has trademarked both it's name and logos. However the term "Playboy"....... has represented nudity for decades now and besides being a company it's also a way to describe things....... You can say we shoot "Playboy type photos". Is that a violation of their trademark?

Case will be settled... Only winner here will be the Attorneys who billed both companies.

V