no comp. on a phrase?
 

after doing some keyword research i have found a phrase that has no competition of mine listed at all. now when i link build should i still ask the top sites in the phrase for links even though they have nothing to do with the phrase? example my keyword is red bricks and there are no relevant pages for red bricks, just the word red. now there are plenty of adword campaigns but no actual links on the search results for my phrase.