PR_Phil |
11-12-2003 10:11 PM |
Quote:
Originally posted by NetRodent
Again I have to ask if your assertion is based on any actual numbers or just an assuption that it "has to work that way"?
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I'm not just spewing crap at you here, If I give you my thoughts on retention it is from experience and definately based on number crunching. It still seems pretty logical however, people don't want to pay for the same thing twice, and I already know that my member sections are similar with overlapping content. So, If I cross sell my own sites I have to convince the surfer that he needs 2 memberships to 2 sites that have similar content in order for him to retain. Also, if the customer was unsure of weather or not they would keep their membership, signing them up to a second site that has virtually the same content certainly isn't going to instill the trust in them that could have helped them convert. Conversely, if I send those X-sales to a Reality site from some other program, with custon content and a unique member section, there is a possibility that the surfer will keep both memberships, which is good for me because They convert on the sale that I paid a webmaster $40 for, and I make $15 on the cross sale; and it is good for my relationship with the company I am sending to because retention on my sales is good. I don't know this because I figure this is the way it should be, but rather because I spend all day staring at conversion and retention numbers and graphs; and value per member analysis and cost per sale comparisons make up a large portion of my day.
If you want to research it for yourself, just X-sale yourself for a while, track the sales on the acct, and track the rebills, chargebacks and refunds. then wait a month and track the recurring revenue off it. If your not above $15 per member on those X-sales, you might as well send them some place else!
Sorry, I'm wasted!
Phil
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