I knew that when the Internet really started gaining popularity. We spent millions advertising in Hustler and all the other adult mags for many years and watched the call counts start to diminish downward to the point where the ROI just wasn't exciting anymore.
Its funny none of the mags would acknowledge what we told them that their circulation figures were way off the mark, cause we could tell by our call stat analysis figures something big was happening in the mag market.
Guccione really was asleep at the switch.
They also kept rates artificially high for what the circulation really had sunk to and they jacked up the price of the mags on the newsstands to the point of being too expensive when a guy could go online all day for free and get all the porn he needed, just by visiting the Hun and such.
Everything has a beginning and an ending.
Just got to be on top of the trends and ready to jump on them.
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