Breaking News: Louis Vuitton Sues Google
 

http://www.cnn.com/2003/TECH/biztech....ap/index.html

:thumbsup

google will win this case.

Think so

google will win.. or pay them to hush

Google, will loose!

Vuitton is a huge company with power, plus they have a good case on their hands!

Google already lost a similar case

No.

I say ... :321GFY lawsuits :feels-hot

google SHOULD win - if not they will have to change there entire advertising method

The only thing they will have to do is stop selling trademark terms in those countries if they are notified by the person who owns the trademark.

I've read that Google will usually remove listings if you own a trademark and you ask them not to sell it as a bidded term.

I think Yahoo won some similar cases in the U.S., but France is not known for their free speech laws, so it's possible they could lose.

I know, youd think people would read the article huh.

'The French firms -- Viaticum and Luteciel -- sued Google's French subsidiary for trademark violation and together won euro75,000 (US$89,000) in damages in a court ruling earlier this month.'

These kind of suits are really tough to call, a win for Vuitton would mean a wave of suits to follow against Google and would involve Google having to make a large infrastructure change to Adwords to prevent trademarked keywords from being listed. On the other hand, a win for Google would mean that trademark owners are being deprived of their value on their respective trademarks. It seems to me that for each TM violation, a simple email would get the keyword removed.

I have bid on TM'd keywords before and those TM owners simply contacted google to remove them and that was the end of it.

WG

IM gonna be pissed if they fuck up ADwords, 60% of my bussness is generated thru adwords. Luckly i dont use a registered keywords.

FUCk that Luie guy anyways, just makes UGLY ass overpriced shit anyways.

:thumbsup :glugglug

no

Google should give a special spot (like on top of adwords) for the trademark owner, but rival competitors should still be allowed to bid

That's what I'd like to see happen

(Mind you it probably won't :( )

This is google business what they list, if any Louis don`t like competition he can keep away his pages from google :321GFY

be great is google just back listed all Luie shit

Damn,, but i can see how keywords are getting in the same way domain squaters with typo and trademark names..

I hope google loses. I love google and all but in all reality they are in fact conspiring to intentionally dilute trademarks. That's the way trademarks work.

Vuitton is big co. but I'm sure Google has already examined the legal field for such cases.

In the past they contacted me for some trademarked keywords (after complaint of the owner) politely asking me if i want to remove them. They didn't force me to do so.

3 years ago I said that the search engines should get there asses kicked in for doing exactly what Google and many other search engines are doing. Selling off trademark terms for PPC.

It is all a bit late in my opinion, strange that it didnt happen earlier on before it got way out of hand.

But wouldn't it be the person advertising with google? Since their the ones using the names for profit!

jDoG

:)

Perhaps both wouldnt ya think?

I think so, but a saving grace to the issue maybe is the fact the search engine was trying to offer the consumer alternatives to a brand they are seeking on the net. However concerning a trademark search it is pretty different matter entirely.
Try Playboy for example on a search engine.
What do ya see? Ya will see many other things but not necessarily Playboy and thats a pretty clear violation on a trademark term.

I aint a lawyer but at 2 in the fucking morning I am an expert on everything:):1orglaugh