do your conversions change as you scale up?
 

Let's say you do 1:200 on a volume X...would you expect to make the same conversions on 10X of volume or do conversions decrease significantly as volume increases?

they would decrease somewhat. im sure there is an actual business formula for it actually.

If you are increasing the same type of traffic then in the short term the C/R should remain the same, but long term with saturation your C/R will gradually decline.

Spooky