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besterman 07-31-2003 09:04 AM

marketing or design?
 
What is more important? Marketing or design?

loverboy 07-31-2003 09:04 AM

both!

KRL 07-31-2003 09:09 AM

Marketing always. Lots of people with basic designs do very well.

Ever seen TheHun.net?

galleryseek 07-31-2003 09:09 AM

being a designer, and programmer... focusing specifically on the product and having totally disregarded marketing for so long, i'd have to say MARKETING is most important.

you can have the best fuckin unique site in the world but if you dont know how to get traffic it just sits there and rots away, like so many of my attempts.

focus on marketing and have a designer design whatever you need.

buddyjuf 07-31-2003 09:09 AM

Quote:

Originally posted by KRL
Marketing always. Lots of people with basic designs do very well.

Ever seen TheHun.net?

very true :thumbsup
I would have to go with marketing as well

johnny5 07-31-2003 09:18 AM

marketing for the reason of all these little programs that have awsome sites, awsome conversions, and no webmasters, compared to some of the big companies that have sites which just plain suck ass and thousands of webmasters....

besterman 07-31-2003 09:19 AM

my experience has been the same actually, when sponsors have so many tools at your disposal, the marginal difference between great design and just putting the link to the product up is smaller than the difference of investing money in quality clicks. The only thing I've noticed is a great design gets repeat bookmarkers more so if you run out of money you'll still have income if your ads go down....

Fletch XXX 07-31-2003 09:19 AM

traffic, marketing, iran, iraq, its all the same shit.

Amputate Your Head 07-31-2003 09:23 AM

Quote:

Originally posted by loverboy
both!
indeed!

SunTzu 07-31-2003 10:03 AM

Quote:

Originally posted by scorpion3600
What is more important? Marketing or design?
Marketing is the most important... But, design IS part of marketing.

Just look at real-world examples. What beer sells the most? It sure isn't the best one. ;)

Undutchable 07-31-2003 10:13 AM

As a marketeer and designer, I say: Marketing

Design should stand in service of the marketing strategy

-=HOAX=- 07-31-2003 10:24 AM

An integral part of marketing, especially in this primarily visual media, is the ability to convey your sales pitch through your designs. Thinking that they are seperate, is a mistake.

TheHun is not an exception, his viking logo in an example. It was branding and a strong message that got the Hun to the front. Not to mention innovation so early in the game...

Lastly though, there are many facets of design...and not all are as important to selling a product as the rest. And great marketing will allow you to slack a bit on the design. But to blend the two well, and you'll make an impact.

Johny Traffic 07-31-2003 10:27 AM

Marketing, dont even think of designing the site to you have your marketing done, some of the most amateur designed sites make the most money

Vivaldi 07-31-2003 10:32 AM

Quote:

Originally posted by Undutchable
As a marketeer and designer, I say: Marketing

Design should stand in service of the marketing strategy

indeed

though even marketing with poor design would be more succesful, than great design with poor marketing...


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