Very ODD
 

wtf?

Search Engine Bidding

We know that there has been some confusion about bidding for terms including the words 'Capital One' on search engines. We have decided that it would be for everyone's benefit to put a cap on prices paid, especially as Capital One is also bidding on these terms. Hence, we ask that you bid no more than GBP0.10 (or US$0.15). This will take effect from Monday 09 June. Please note that we will not continue our relationship with any publisher who bids above this amount.

i agree.