Why is Vivid marketing itself to kids?
 

From Los Angeles Daily News: Vivid Entertainment Group will introduce a snowboard this fall featuring the "Vivid Girls," the Los Angeles Daily News reports. The boards will retail for about $400, specially packaged in a black bag. Travis Wood, director of marketing for Sims Snowboards, said the target audience is 13- to 21-year-olds.

Vivid president Steven Hirsch would argue the demographic is older as some of the women displayed on the board are topless, an option potential customers will have to mull over. Some California retailers have already vowed not to sell the boards. Sport Chalet has carried Sims products for several years but decided the Vivid boards were inappropriate.

"We have a family store here. And we've decided not to carry such a product because we don't think our core customer would be interested," said Howard Kaminsky, Sport Chalet's chief financial officer.

Prepping future customers. Steve Hirsch is a marketing guy.

Hmm... I'm not sure what they're thinking.

definately not right..but they will sell out where and if they do sell them....hell i would buy one..nothing like riding naked girlies down the slope. I think they should market them to the 18 to ? group.

If you can get someone to pay you money to display your brand all over the place, you do it.

Boohoo 13 year old sees tits. He'll have a trauma like no other.

who needs these uppity brick and mortar stores......

all Vivid has to do is put one big ad in a major snowboarder magazine and sell them through their own online store....or any online sports store that is willing to make some cash.

:2 cents:

he's a fucking idiot. those religious fucks will be all over this causing the government to crack down.

It works for Joe Camel...

id buy the board and hang it on my wall right next to the other two. fucking riding it. if its not burton i wouldnt strap it to my feet. and surely not a sims.

The only thing that sells better than sex is controversy.

Combine sex and controversy and you've got yourself a garaunteed hit product.

So snowboards are only for kids?

You are an idiot.

If you don't see something wrong with marketing porn to kids, then you are a moral idiot. It doesn't matter if adults also use the product (snowboard in this case).

yeah let's convince even more 16 year old girls how wonderful and glamourous it is to be a vivid girl. Prep the fresh meat.

children also use computers. i suppose Microsoft shouldnt be allowed to sell computers. After all, look at all the porn.

fuck off

but microsoft doesn't have vivid girl screen savers in windows.

always good to place investments in other industries for maybe a future solid income... but it takes a lot of cash ;)

I want one :)

Ever skiied or snowboarded before? Ever been on a mountain with 1000's of people around, waiting in line for the chairlift, people ALWAYS check out everyone elses equiptment, also on the chairlift, you have nothing better to do but check out other peoples stuff, and since 40% of people at the Hills are under 16, its sorta odd and the board will be exposed to a ton of kids.

HeHe ... they probably already fondled and fucked a few pairs at that age ... but don't show them....

SOLD... GIMME GIMME GIMME.

My pet polarbear wants one too.

Dude...a torn miniscus from Blackcomb backcountry is what i got from boarding...lol.

Who gives a fuck...You judge your lifes actions by other people's morality?

Get the fuck out of this business then!

One would assume that a 13 year old kid had parents that controled what he bought or didn't...

After all when my son asked for the 'naked lady' grips for his bike, I made the choice to tell him no.

Must not be very good ;)


I dont really care, I am just saying you were wrong when you implied that kids wouldnt see it.\

Hustler and Playboy sell t-shirts and hats at all the hip clothing stores.

Kids wear hip clothing.

They're all going to hell.

This thread is a joke.

deepundercover aka duc aka lukeford?

If you buy one, don't ever take it out of that bag.

EXACTLY...some snowboards are meant strictly as art.

Isn't there also a snowboard and skate clothing company called:

http://www.pornstarclothing.com/images/products/yaa.jpg

Wow, interesting to see the responses.

It must be said that North America is one of the most conservative countries out there.

Go to most European countries and women wander the beaches topless. Toronto passed a law a couple of years ago allowing women to wander the streets topless if they want.

Breasts are not porn IMHO.

I watched a documentary once on the Netherlands called 'Sex, Drugs and Democracy'. (great movie....you should check it out)....

They asked folks wandering the streets in the Netherlands how they feel about women wandering around topless. The folks that answered were absolutely puzzled as to why this would even be an issue. It is very commonplace in their society and they have no trouble bringing their kids to the beaches....

Kids buy their snowboards from Wal-Mart. This one is $400. 1) How many kids can afford that? 2) How many parents would let them buy a snowboard with a pornstar on it?

As for others seeing people use these boards, that's like saying you can't wear a t-shirt in public that may be offensive to some people.

Besides, I don't think anyone is going to take a XXX snowboard to a family resort. That's one way to get in trouble pretty quick with management.

There's all this fuss about a pair of womens breasts? Amazing and very worrying at the same time.

It seems to me...that parents are going to be involved in the purchase of something that will cost them $400.

If they see a snowboard with a topless chick on it, I would think the parents have enough intelligence to say...no.

On the other hand, my nineteen year old is going to want one.