Average CPM for tube sites
 

What is your average revenue per 1000 pageviews, summing all ad formats on the page?

AVERAGE people. Yes I know there is a lot of variance.

I am still wondering how the CPM model works in terms of the attribution model. Let's say I try to watch a video on a tube, a bumper ad for a cam site comes up, I skip it. A week later, when I feel a lot more confident, I sign up as a user to the camsite, after I organically searched for it online. Who gets to own the click or the conversion? Does the user get pixeled like in Google? Will the user be exposed to the same ad every time ? I'm sorry if I'm burdening, my day job is vanilla PPC, and I'm trying to join the two worlds together :)

If you want to run your own offers direct to advertisers you will need to calculate your average over time and make some assumptions as to what the signup is worth. For example if my average webcam paying customer is worth X then I take (signups * X) / pageviews to calculate my revenue per pageview.

The duration of the pixel is advertiser dependent and they vary widely from hours to months.

If you want to sell your ad spots to an ad network then they will just pay you CPM (usually).

the question you have asked is really not to answer because there are too many aspects like country, device, number of ads on a site, type of traffic etc....

there is also not "the price" for it because the total CPM is a mix of many factors.


there might be products that need 1000 clicks to convert and there might be products with just 20 click to conversion.
at the end you will receive the price what an advertiser can pay to make also profit.

and if an advertiser makes profit on a high or on a low price depends on.

1. your site and how ads are placed
2. on the skills the advertiser have
3. on the product and the marge he have

if you break that down on pageviews (and not ad impressions) you can roughly say that on a tube with, let´s say 5-6 spots per page, you will make somewhere in between 0,25 and 0,50 $ per thousand pageviews in TIER1 countries.
but I doubt that one advertiser or even 5 advertisers can pay that - as I said it is a mix.

Bump . . .

This is a pretty pointless question. There is no way to determine an actual average and even if you did, that number would be completely useless since everybody's experience is different when it comes to CPMs.


I'm assuming though that your question boils down to this: Whats the average total CPM of a tube site with 33% T1 traffic, 33% T2 traffic and 33% T3 traffic. 66% mobile and 33% desktop.

Ad spots: 3x NTVA, Underplayer 728x90 and 300x100, 3x 300x250 in the footer, popunder, pre-roll videos and maybe some native ads.

Again, depending on the networks you use, who is bidding, time of year, etc, you could ballpark figure your earnings at about $2 to $4 CPM.

This is not taking into account affiliate earnings or private deals.




Now, be ready for everyone to chime in and say that they don't agree and have different rates. For this, please see my initial statement: everybody's rates are different.

completely agree - the interesting part of his question was to break it down on pageviews and not on adviews.

and that gives the whole thing another perspective.

but even here you can´t say a clear number for so many reasons.
simply the fact that it would not make much sense to give 5 available spots on a page to one and the same customer divides it again in 5 different customers and not divide it in same parts as one spot might make more sense for one product and the other for another. and in the next week that can change in a complete other direction.

this can not be done with an excel sheed - it needs an algorithm and an AI that can detect changes and show the right banner on the right spot.

there is simply no way to do that on a single site or on a small network because it needs a lot of competitors and a huge number of traffic to get that balanced.

I would agree with those numbers.

"average" CPM and "total" CPM are two different numbers, too. Average is, well, the average. Total would be the $2 - $4.

Average is pretty useless.

Finishing Aug with about $4 CPM average, not bad at all!!! it was from Push notification ads by AdMaven.

you can´t compare push notifications CPM to ad CPM.
a push will be shown to each user 1 time - so 1000 users = 1000 pushs

if a site shows 5 ads per page and the user is surfing 6 pages he made 30 impressions
so 1000 users = 30.000 impressions.

if you make 0,20 per 1000 ad impressions you would be here on 6,-- per thousand users.

I'm with Thommy on this. A lot of ads, especially bumpers on vids can lead to an audience burn out. I've been working lately with native vanilla programmatic networks, and one of the things you can do is not reach the same crowd with the same message twice without a minimal interval, and also create look a like crowds (i.e like in Facebook).
I wonder if there's an adult traffic network that enables that type of data based audience management for advertisers (too much time on the Google Ads dashboard got me jealous).

usually every better CPC network tries to send a user only one time - but in some cases it does not work 100% accurate. our system would not bill a second click from the same user on the same banner but if you run multiple ads it is not the case.

but there are a few tracking solutions that can help you in that.
binom i.e have a retargeting option where you can send a user to another landingpage or offer if he have seen the first one already (i am not sure how they check that but i assume with a cookie). I think voluum is working on a similar option.

I think this whole CPM thing does not make much sense as it is a question of competition.
if 50 really skilled mediabuyers are competing on the same spot the limit is there where the best of them can not go higher.

revenue per page view is kind of a useless metric, you should rather be looking at revenue per unique user

you could optimize revenue per page view by filling your shit full of ads, never allowing the video to play and just showing popups with every click...but you would make much less money overall than if you focused on optimizing for revenue per unique user

my revenue per 1k uniques is anywhere from .80 to 2.00 depending on the site--how aggressive are the ads, what are the geos, what are the traffic sources (organic vs direct)

correct.
I do that in my network in the background but I think I should show it to the publishers also - thanks for the hint.

applause applause - there are indeed not many publishers thinking that far.


sounds realistic - i would like to see you sites if you don´t mind.

True, some publishers trying to put as many ad spots as possible for template and even more.:pimp

Getting focused on user, for example when you use ad mediation, bring same money, but you are not loosing them for life shhoting tons of popunders, banners, etc.:thumbsup

I think I know these EX GF banners girls for ages:1orglaugh