Diesel clothing files for bankruptcy protection
 

While they aren't a huge name it's still a another decent size brand going bankrupt.

What gets me, is why do all these clothing companies need their own stores? I mean with tools for example you dont have black & decker stores or craftsmen shops.. They sell in other retailer outlets.

It simply makes no sense to me why all these clothing companies need to run brick and mortar stores. Which is the reason they all go bankrupt due to all that overhead.

I understand brands like gap or old navy or victoria secrects having B&M stores because they cater to a full range of clothes or in VS's case its niche..


However why the fuck does a jeans company need a store of it's own?

It's not the 90's anymore... sadly.

Is there a comparable store that would/could carry a product line like Diesel?

I could see them going in The Buckle, but not sure where else they would carry them. And The Buckle mostly carries their own products, which is the same for stores like American Eagle, Express, etc.

They had some nice ass shoes. I've spent a ton on them in my basic days.

Lol - that made me see if Z. Cavaricci was still around and they are to my amazement.

it is only diesel USA not the motherbrand in italy.

their problem was that they did not believe too much in online sales and it does not make sense to run expensive physical shops while the product is sold on amazon.

It used to be that you started specializing in one item, then you expand to to something else and end up a big retailer. Nordstrom's started out as only shoes, then expanded to accessories, then clothing, then purses and everything else.

A good modern example is Amazon. They started out as only selling books online, did it well and expanded when they acquired the Junglee Corporation that sold everything else online. Of course online is where all the profits are at now. It's very hard to be seen online nowadays because of Amazon so I think small storefronts are going to be more popular is busy parts of towns and cities.

Well places like JC Penneys, Dillards places like that that already have stores everywhere. I dont see why these companies dont just pay some of those big retailers to give them dedicated space in their stores as their main way of selling instead of trying to run full stores of their own.

Penneys is out. Macy's is going down. I think Dillards is in trouble as well.

Not the greatest examples, though if some of these companies were to partner with the department stores it could work. Macy's does something like this with Sunglass Hut already, and maybe even the makeup counters?

Part of the issue is going to come down to service and image. When I go into The Buckle I get treated like I'm the only person that exists. When I go into Macy's I get treated like I don't exist. I don't know what Diesel was like but I would guess more on the side of The Buckle. Also would a Macy's clientele pay $100 for a pair of jeans?

I haven't been to Macy's in years. The last time I was there I was asked if I needed help by 3 different people which was great but the quality of the various brands of clothes had diminished a lot. There was also less of a selection of men's clothes and quality brands and the men's clothes section was by the kids toys with kids screaming & running around. Haven't been back since. It was like a slightly upscaled Kmart.

Yea I would say Nordstroms could carry them. With free returns, I buy from Desiel online...

Brick and mortar stores in a traditional sense and going obsolete. They make more sense for high ticket items as a showroom. Think Tesla, apple, etc. Even for groceries, I can order Whole Foods through Amazon and get it from 8am - 10pm....

Diesel clothing is already available at Macy's stores and Macy's online store.

7 Mega-Brands That May Be Rocked by Macy's Closing 100 Stores

Back in the day, pre-Internet, having a store is how you built up a brand. (That, and mainstream advertising.) Nowadays the web gives you all the branding you need plus the convenience of ordering online.

When it comes to stores tho women still enjoy the experience of shopping. But few stores (even Victoria's Secret apparently) can survive with half the population (men) choosing convenience (ordering online) over dragging their ass to try on jeans in some mall.

Family Dollar will close nearly 400 stores
Now if a dollar store can't make it what hope is there for others ?

I have a watch and sunglasses from them. Pretty kool brand. Hope they figure it out

they mostly have regional distributors and the stores belong to the regional distributor and not diesel...for example the distributor for my country is "fashion company" and they have diesel, replay, tommy hilfiger, levis , guess, calvin clien and 100 other brands...then they rent/buy shop space and distribute...the diesel company HQ just sends them stuff to sell...

true story: the dude that sells pal zilleri in my country got turned down by pal zilleri for a distributor license because serbia was at war at the time...he went in to a pal zilleri shop and said "give me everything" :1orglaugh:1orglaugh:1orglaugh he purchased literally everything they had in all sizes and did this in 2-3 other shops so that he could stock up...he kept doing this until pal zilleri agreed to give him a license to distribute...

Old News!
 

The same reason you need Blockbuster to rent movies on VHS ...oops DVDs :1orglaugh

It's the long term leases and rent that is fucking them up. Couple that with Low sales and people not shopping in brick and mortar..

it's gonna keep getting more ugly the next 5 years.

On the bright side, they will open a ton of gyms in the empty space..

Remember when Diesel advertised on Pornhub? Long thread about it here.