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Searchengineland SEO trends for 2019

Some of the trend mentions in Searchengineland article include amazon, EU data law and site brand as a ranking signal.

The EU data law is a minor headache for anyone catering to customers in the said zone, not least myself.

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To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.

This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. Let’s explore these trends and ways to embrace them.

https://searchengineland.com/5-seo-t...in-2019-307641

Page speed

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Google’s nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.

This crucial change calls for understanding which metrics matter for Google in terms of page speed evaluation.

Historically, when analyzed in PageSpeed Insights, a site was evaluated just on the basis of technical parameters. Now, both for desktop and mobile, it’s graded according to two different metrics: Optimization and, a new one, Speed.

Brand as a ranking signal

Quote:

Gary Illyes, Google Webmaster Trends Analyst, has stated at Pubcon that Google uses online brand mentions in its search algo. There’re two ways it can use a brand as a ranking signal.

First of all, through unlinked brand mentions, the search engine learns that your brand’s an entity. By further analyzing all the properties mentioning it, Google gets a better picture of your authority in a particular field.

Quote:

Originally Posted by DraX (Post 22393625)

Page speed

Also worth remembering that Google is mobile first in search also.

I predict that being PC will be an important SEO trend in 2019.

Google already penalizes Conservative news sites and blogs. I'm sure their algorithms are picking up un-pc phrases and words. I've been setting up a shemale affiliate site recently and was thinking about this. I'm obviously optimizing and using the term 'tranny' a lot, but maybe Google thinks this is hate speech or offensive or just un-pc and might penalize my site?

On the other side, maybe it might benefit your Google ranking if you throw in terms such as 'patriarchy', 'pansexual', 'open borders', 'religion of peace', 'impeach Trump' etc.?

I no longer look at the desktop, everything is optimized for mobile. I'm testing everything to get loaded as fast as possible

Interesting. Makes made up brand names more useful than ones based on real words.