Cool or not cool?
 

https://shop.bmw.co.uk/bmw-uk/en_GB/...ctors/2414105/

???

Cool 😎 😎

Give me more unique logos, and it will be cool.

Not cool.

pathetic.

Just bought a Z4, but going to pass on this.

Not cool at all. The emblems on the car are enough. You don't need to project it onto the ground lol

Kind of dumb.

However, having the logo in the door sill light up is very cool.

I was actually thinking that they could have a useful effect as in illuminating the floor in the dark when you step down from an X3.

But if the consensus is that they are uncool, then I shall let my son and his wife enjoy a broken ankle instead :)

Coolish - It would be better if you could have your own logo - They should give those BMW ones away for free - An image of a big turd on the floor could be fun as well...

Most cars that are any good have that, they are called puddle lights. It's just the projecting of the logo which is uncool.

Ridiculous.

Whats the point of it?