Offline Advertising....
 

We want to go into this and have recently placed some adverts I want any advice that can be given on how to track the productivity of the adverts how to get offline advert to convert.

Anything? any experiences?

run them over and over again in same markets. Ive had best results using many smaller publications as opposed to a few large ones.

Use 800 or 900 numbers in the ads. They'll work like counters.

Any examples mate

I have been using b2b magazines like vitamin retailer which are cheap and very effective for drumming up wholesale business.

Also, television airtime is dirt cheap. I budgeted to buy 200 national spots and ended up with 1040.

If you want to see examples, icq me.