mailing list pricing - what would you pay?
 

What would you value a list of 25,000 emails at if they had not been mailed to since January?

$5

What do you base the estimate on? I have an idea how to value a site as far as revenue and traffic and all that times x months and I understand that in today's economy, it is unlikely that full value is going to be paid for anything. But I'm wondering how to value an email list of opt-in folks who wanted to get mail, but who have not received it in a while.

25000 emails is nothing, many lists offer a few million...

:2 cents: <--- most Ill pay :winkwink:

Perhaps I was unclear. I am not selling. I doubt my mailing lists would be much use to most folks on this board. I am thinking about buying or renting or advertising in a list of 25,000. The list belongs to a friend of mine who is a little strapped right now. I don't want to offer a stupidly large amount, but I'd like to help him out. How would you determine a fair amount to offer?

Give him a % of sales thats it, anyone with a decent list that thinks you will do good with it will agree. If he she doesnt I dont care how strapped they are and all that bullshit.

If you still want to help donate a few bucks but dont start buying shit you don't need or wont work.

If he/she is strapped I wouldn't thnk the list is worth much. And since they will keep a copy and keep hitting it I would go with a % of sales. 25000 names isn't worth much.

depends how targetted and high quality it is. I have a list with 10,000 double opt in that is probably better than lists with millions of harvested emails.

Just remember that the people in that list have been ther for some time. I would guess that it will have about 30% bounce rate.

So now the list is even smaller. Remember also that the people in that list signed up for the other persons stuff and not yours. Is the traffic right?? Does he have teen and you have mature?? I would not waste the money up front. Someone mentiond the % deal and that is very fair.

That way you both make cash and you dont really loose anything if no sales come in..



And hope that no one on that list is working on reporting him for spam, because they may get you also.

The traffic is probably at least moderately related. I don't know if he would be that into the % thing because it would be a month before our regular affiliate thing paid out. I suppose I could track it seperately from the standard affiliate stuff, but I know he would be happier if I could just paypal him some dough. He would be willing to mail from his email and it is his list, so it would not be a spam thing at all.

Oh, and as an example of why he might be strapped but his list might be good, he promoted my sites through my affiliate program some time ago for a couple months but stopped because he thought there was an accounting error because he kept getting checks that were for the same amount every two weeks (we paid bimonthly then.) The checks were the same amount because his traffic and sales were consistent.

Do most of the free ezines and such operate on a % basis? I've asked a couple for ad rates and never received a response. Anyone know what % is average, common clickthrough percentage, and such? I could probably guess potential revenue from my conversion ratios.

Thanks everyone. :)

If the list was any good at all, then your "friend" wouldnt be broke???

In other words, he's an idiot? :winkwink:

for 25k emails, lol
I would say $250, tops

Yeah, he might be a little bit of an idiot in some biz areas, but he really is my friend and has been for longer than I've been online. He is very technical, a programming sort of guy, but he does not have a lot of sense about certain business things. If I knew what was standard for mailing list advertising or rental or purchase, I'd just make him a pretty standard offer, maybe knock off some dough for potential staleness factor, but I doubt he knows what would be average, so I'd like to base my offer on something.

if your friend is a smart programer, then you should no problem pimping out his skills like I do to my programmer friends.

25k isn't even a list. Either go with a percentage of sales as mentioned above or don't bother. Either way your going to be severely disappointed

adult dbases
all niches etc
[email protected]

email sent

So, anybody have any idea what is an average % of emails for receivers to open, average % to click through etc.?

half of them are probably dead because they since january.... so you looking at around 5-10k valid emails.. which is pretty much nothing...

Okay, I guess that the numbers are too small for most of the playas :pimp :pimp :pimp here to answer, so allow me to come up with a general fictional question instead of a specific real one.

Assume it is a list of moderately related but somewhat stale names and there are 25 million of them. How would you evaluate the value of the list? What factors would you use to guide your appraising?

you can't.... there's just too many factors.. even if they targeted in someway, you will probably fuck it up by sending it to a wrong niche ....

So what factors would you look at? Okay, how targeted the list is is one factor.

I know for regular postal mailing lists, you figure a certain amount per thousand names in a target group and then you subtract for staleness and add for targeting, but there are sort of baseline averages. I don't know what the baseline averages are for adult vs. mainstream email mailing lists, but there must be some. Plus, I'm sure there are evaluating factors I'm not thinking of.

Gord was on here a while back selling an opt-in list with 100,000 names for .005 a name. That would be $125.00

Speaking of mailing lists...

We can rent out 3million adult opt-in (from paysite front ends) subscribers from $2k if anyone is interested drop an email to [email protected]

We host any graphics required for the mailout.

Regards,

Lee

Are you talking about spam? Well it's a bit of a grey area and it may get you into trouble with certain hosts/sponsors. Honestly, I do not recommend it, if you really want to spend some $$$ and
get sales buy some legal traffic and have sweet dreams :angel

Unless your friend is sending out the list from the domain that they were gotten from it's considered spam. A 4 month old list is going to be shitty, 70% deliverable tops. $50 if he sends it out for you.

He will send it out for me. He claims it should be mostly deliverable, but I won't see the bounces if he send it. Hmm...

While we are talking about it, anyone have any suggestions of places to buy traffic in the gothic, punk, rave, emo, latex, medieval, piercing, tattoo, other weird stuff niches?

I say buy him a case of Beer and you will have a good deal!

P.S Make sure you give him a hand driking it !
Cheers!

It seems a hard kind of traffic to buy, because it isn't a market that most of the people who deal in a lot of traffic have caught on to yet. In my limited experience, buying general adult traffic hasn't worked out well. SpotBrokers do have a gothic category, so you can buy/sell gallery traffic with them. Not sure about paysite traffic, though.

As for the list... It doesn't sound like it's worth enough money to really get someone back on their feet. How much you pay partly depends on whether you're willing to take a bit of a financial risk to be nice to him.

AmeliaG

Let me see if I can help.... The fact that the list has been around since January doesn't make it 30-50% undeliverable that's BS. The only way ANYONE would know that is by sending out a campaign with tracking pixels and see the results. This list sounds like it is a single opt-in mail. Obviously the conversions off a list like this are not as good as say sending to an adult member database. There is no exact science to mailing but you can be safe if you assume that a mailer campaign will have about a 10% open rate (if the subject line is good ) and about 5-10 % click through. This is a SAFE calculation of how much one should pay for an advertising spot from a legitimate mailing company.

25000 emails assuming 90% deliverable = 22500

22500 X 10% (opens) = 2250

2250 X 10% (CTR) = 225 Unique Clicks

As for all the other comments about the list being blacklisted so on and so forth, you just want to make sure that your friend does not mail the list directly to the front of your site. He will need to use a jump page off his own server so that it keeps complaints (if any) away from you. The fact that the list is so small the number of complaints could not be enough to make any difference in my opinion.



My :2 cents: