Building strong brands in the porn industry
 

Do you think it's more difficult to build a strong brand name in this industry than in a mainstream industry?

stop creating serious threads, wtf is wrong with you

No... If you have such name as adult.com or sex.com
:1orglaugh :1orglaugh :1orglaugh

Actually, those are both weak brands in my opinion. sex.com isn't a brand in the minds of surfers, it's just been the best type-in domain name in history, but type-in traffic is shrinking every day. sex.com is just a good name, not necessarily a good brand.

Adult.com is branded more in the webmaster community then it is to surfers. I think Lensman should do more to make better use of adult.com towards surfers. I'm sure it gets some decent type-in traffic, but I doubt many surfers are bookmarking it and returning. It's kindof a boring page.

just don't make what everybody else is doing and you can build your brand name, i think....

I think its a lot easier in the niche and community sites, than in regular mainstream.

Everyone in the BBW world knows who Jenmarie and curvycats is. Everyone in the looner community knows Emma. But, its hard to say in the general "adult sex" community who is who.

Looner community? Whats a "Looner"?

Same thing I want to know...? I don't even know the niche, much less a brand in the niche!

ummm.. Balloon fetish

Aaahhh...ok

doh!

Look... It is very slick ground to stand and talk about.

I take an example of adult.com and sex.com as an opportunity to buil a brand. Good name is a good start, but name is just a start.
If you want to create a brand you need to put some juce into the name. A myth. A person.
And then you need to grow this myth into the Legendary Thing.

Look at the Google. (man, I alredy told it more than once). It is the Brand. One pal said to-day "Can you google it to me?".

When sombody said "It's so BRISKy!" - then You are the brand

Look at Kimmykim - she's a local GFY brand.

May be just a :2 cents: but when you need a details you must show a details about the brand (or Thing You Mean To Know)

BTW adult is the frontline of e-commerce. And if you can create brand here you can create it everywhere

look at what names pop up among surfers. then figure out why those sites stick in the surfers head. if you have a site that looks like every other site it would be hard to build a strong brand.

Ballon ?

Is it kinda like clown fetish ?

Building a brand in the adult industry can be a lot more difficult than mainstream for one reason.. it's a smaller "community". You pee, and the guy across the world hears about it in 5 minutes. It's easier to fuck up, reputations mean more. That kind of idea. Being seen, getting known, those are important parts of it all too. All in all though, it's definitely worth the effort.

Sites like TheHun and PersianKitty are great brands. Mostly cause they were the early pioneers of well controlled link lists and they got a reputation for quality links associated with their names.

Yes, of course. Take for example Sweet Entertainment. I believe that Steve and the crew do an excellent job branding SEG. I associate the word SWEET right away with SEG, maybe it is only because I was fortunate enough to have had the chance to be part of the sweet crew, but I think there is more.

I think strong brand building still not difficult.
Just because market is young or at least middle aged. It will be real difficult after 2010.

branding is easy if u have the right resources...

a big factor of the brand is the name.. and its uniqueness...
i can remember gauge and aurora snow better than XYZ pornstar coz the name

and the big factor IS your content.. Tawnee stone, guage and them, they have names now coz THEY are the brand.

the easiest way to brand urself is to get a hot iron and brand...


the second easiest is having it girl centered... like tawnee
then the next would be concept.. bangbus and shit.

my two cents.

I think it's easier- you have the opportunity to burn your brand into the retina of someone whose physiological state is at it's height. Skinnerian and all that.

With anything on the net, your six degrees of seperation are more visible, so you can target opinion leaders more easily.

The shame factor of porn mitigates that a lot... so many porn sites have zero pro bono backlinks from the mainstream world.

Amongst webmasters yes, but I wouldn't say so for surfers.