Content Marketing and the Future of Online Advertising
 

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Content Marketing and the Future of Online Advertising

At some point in time, we all have to choose. From a marketing standpoint? do we fall back on what we know? Or, do we step forward, to something new?

Think about it this way: conventional advertising has faced hurdles for a while now and the road may only get tougher.

In the physical world, people have DVRs and they fast-forward during commercials; in the online world, banner blindness hits hard; from the average Joe visiting his favorite tube; to the experienced Redditor visiting your site for the first time and virtually ignoring your ads.

Sometimes you just gotta step it up.

We believe Content Marketing is the future.

We acquired Plugz because digital advertising is changing.

Here's our take on Content Marketing and why we think more marketers should embrace it.


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Great stuff all in all, as well as the Google's report (pdf).

Personally I just wish that content marketing would be done with more ethic. The content itself is often raped and there is no real journalism at all. I don't like the web (or other medias) to develop into the direction that everything is just an ad. MFA has been long time around and I know people making fake travel destination reviews, etc. and then use contextual affiliate marketing. That is one form of content marketing. I just wish that content marketing wouldn't be done like that. Some ethic wouldn't hurt. Besides if everything is more or less bullshit then content marketing will lose its value and might even cause shift towards regular advertising as those ads are clearly recognizable as ads.

There are also legal concerns as for example in my country advertising/marketing has to be recognizable (as such). Applies to content marketing too. This law is broken daily basis, but anyways there is such law and at least bigger operators are under officials eye.

Another great educational series.

Hey, what's the email for plugz support? I can't send a ticket on the site :-)

Thanks for the feedback and kind words, everyone!

You're completely right.

Thinking more about the quality of the content on the page, and wanting your visitors to actually love your site and WANT TO return makes far more sense. I definitely agree with you there's varying degrees and forms, and people who opt for the more blatant approach at all times, well, it loses its effectiveness in the long run.

Sorry about that. [email protected] should work. Let me know if you still have an issue :)

:2 cents: