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Using push notifications to market, results better than Email?
52% of social media users have push notifications enabled, and the click through rate is 40%! A good addition to email marketing? What have your results been? "Better yet, data on more than 10 million push notifications from mobile automation company Kahuna indicate that they can garner up to a 40% click through rate. These are ridiculously high numbers that are sure to drop over time, but in aggregate, I envision that consumers will be inclined to get more of their alerts via push messaging versus email. As the effectiveness of email continues to decrease (although still an effective medium), marketers must look for additional ways to break through the clutter and connect with their audiences." SOURCE |
In my experience I get close to 5% more clicks from emails then a social media post where members are subscribed. I think this is due to the demographic of porn buyers more then anything.
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I do better from email, but like stated above, I believe its because of what I am selling. If I was selling a game or app it would probably work better with the push.
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Yeah I don't know how that data holds up in adult, a great majority of people are not comfortable sharing their porn proclivities on social media, and most who are live to regret it sooner or later.
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