Ben & Jerry?s Co-Founder on Knowing Your GMOs: Changing a Label Costs "Essentially Nothing"
 

Jerry Greenfield, co-founder of Ben & Jerry’s ice cream, discusses the company’s campaign for a successful genetically modified food labeling measure in its home state of Vermont, as well as one in Oregon — where it renamed one of its ice cream flavors as "Food Fight Fudge Brownie" — that ultimately failed to pass on Tuesday. "We are really proud of the ingredients we use," Greenfield says. "It is just so hard to imagine that other food companies wouldn’t want to tell consumers what is in their food." Ben & Jerry’s plans to complete its transition to all non-GMO ingredients by the end of the year. "That transition to all non-GMO ingredients is not going to raise the cost of a pint at all to a consumer. So it can be done." We are also joined by one of the leading advocates of an initiative that passed in Hawaii to suspend the cultivation of GMO crops. "We are beyond labeling," says Dr. Lorrin Pang. "For us, it is really more of an environmental health issue."

Continued http://www.democracynow.org/2014/11/..._co_founder_on

Ben And Jerry's = Unilever...

http://www.businessweek.com/articles...ilever-at-odds

Ben & Jerry’s support of the law—a swirl of savvy public relations, financial backing, and grass-roots activism—pits the ice cream maker against the world’s biggest food companies, including its own corporate parent. Unilever has openly opposed state efforts to legislate GMO labeling, throwing money into campaigns to defeat an initiative in California. But it has quietly allowed Ben & Jerry’s to assert itself as a vocal proponent of such laws, especially in Vermont. “I don’t think they will ever want the potentially massive negative PR of trying to silence B&J,” says Andrew Wood, an analyst at Sanford C. Bernstein.

....

The maker of Chunky Monkey and Phish Food is not the only feel-good brand whose outspoken views might make its parent nervous. Organic beverage maker Honest Tea, owned by Coca-Cola (page 38), is, along with Ben & Jerry’s, a member of the “Just Label It” campaign, which advocates for mandatory GMO labeling nationwide. Honest Tea founder Seth Goldman, who declined to comment for this story, said in a 2012 blog post that “there are bound to be moments when our enterprise does not share all of the same ideas as our parent company. But there’s never been any pressure to compromise.”

Unilever = Evil Rune

http://faqsmedia.ign.com/faqs/image/...aldarkness.jpg

No coincidence :2 cents:

Did someone believe that opposition to the movement by food corporations was actually based in any way on costs of changing a label? cmon. cmon.

glad to see ice cream getting healthy, you know, for the peeps eating healthier.

slurp down that pint+ of non-gmo frozen sugar and fat for healthy eating.

right.

Didn't realise you would be so gullible you would be propagating an ice cream companies PR.

with all this talk about gmo food i assume people have stopped eating bananas, grapes, watermelon to name a few ?

I just spit the waddy melon out :helpme

He doesn't care about that, it's all about the sig views. As one of his recent threads proved beyond a doubt :2 cents:

Government monitoring does cost money. That's where the cost is. Anyone who has dealt with any kind of government-mandated inpsection understands this concept.