New logo for the World Trade Center...
 

http://www.creativebloq.com/logo-des...enter-81412670

http://media.creativebloq.futurecdn....7/wtc-logo.jpg

Rarely has a piece of graphic design been associated with as much political and emotional significance as this one.
Landor Associates, the veteran agency behind everything from the famous FedEx wordmark to the most recent DC Comics identity was last year
tasked with creating a new logo for New York's World Trade Center, which is still under reconstruction. And here's what they've come up with.

Set in Helvetica Ultra Compressed and making good use of negative space, the design performs a number of symbolic functions.

Symbolic elements

The slant of the top half is at a precise 17.76-degree angle, in tribute to 1 World Trade Center?s 1,776-foot height.

The logo contains a trident, symbolising the steel columns at the base of the twin towers which remained standing after the 2001 attack.

The two parallel spaces in the top half of the logo represent the memorial beacons of the Tribute in Light.

The two bars in the lower half represent the deep pools of the National September 11 Memorial.

The design as a whole is a stylized W, standing for both World Trade Center, and Westfield World Trade Center, a shopping mall due to open there next year.
The new logo design aims lend a graphic unity to way-finding signs, building entrances, digital directories, kiosks, uniforms, websites, apps and marketing materials.

i like it.. nice synergy with both the taxi/mta logos

last time i designed something like that the client asked for full ($19) refund

:1orglaugh:1orglaugh

Translation: "This one looks good. Now what bullshit can we come up with that makes it seem like all of this is symbolic of something?"

lol that's how it goes

the only back story that's missing is the one about the font

the guy that constructed old WTC was Swiss architect that died of botulism?

:1orglaugh :1orglaugh :1orglaugh :1orglaugh

Glad they provided a written explanation of the symbolism. I wouldn't have interpreted that in a million years just lookin' at the logo.

A really good logo would properly convey all that WITHOUT the need for a slew of descriptor words.

This one's a fail. Sorry.

I agree, the only thing I saw were the told twin towers in white.

I thought it was 3 towers up, 2 towers down.

It's off balance and it's a fail :2 cents:

Sucks because all of the creative energy that went into the monument made it timeless & beautiful. People who've been there say it's quite the experience.

wow. Wonder how much they paid for that.

:1orglaugh:1orglaugh:1orglaugh

:thumbsup:thumbsup

and it looks like a pitchfork :Oh crap

looks stupid

dub.....

Spot on.

this is called making up story for piece of crap, i'm sure it will sell and will be very popular.

my 8y old daughter draws better than this..

Hey, it's a small dude with it's hands up, probably surrendering or something. Also seems to have some birth defect as the other hand is longer than the other, probably because of pollution. Nice symbolism. :)

Come on, there are legs, torso and head (combined in one beam), and hands.

Another Fiverr Fail