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How important is a .com to a brand in 2014-2015?
Not too long ago I wouldn't even think twice about the value of having the .com.
I'm looking at launching a project on a category specific extension. My "this is 2014" self tells me that its all about the right marketing strategy. My old school webmaster self is stuck in .com or nothing mentality. Acquiring the .com would eat up most of the financial resources available to me right now. Ideally I'd launch on the category specific and buy the .com eventually as capital becomes less of an issue. Thoughts? |
Completely depends on your marketing. Bit.ly and many more didn't seem to care about dot com.
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If you start building and start sending traffic to your other domain URL, the person who owns the .com will start to pick up a proportion of your traffic. That will translate into higher perceived value (assuming it doesnt also generate revenue for them). Hence, taking that strategy means you will end up paying a lot more for the dot com unless you acquire it before hand.
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How exactly acquiring com domain which cost like 9.25$ would cause a financial problem?What if you would buy an expensive domain extension like xxx which cost much more? Value of com domain is now even bigger as we there is tons of different domain extensions now.But in the end it all depend on marketing activity,which is why i find buying premium names complete nonsense and that money can be much better use into marketing.
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But to the question in hand, it really depends about the target group, is it domestic, international or what. I have national domains and area domains (like EU) and if I want to make sure that people land on the right page, it is better to advertise the domain with the domain extension aka brand it to be "something.com", etc. |
if you have specific name, depends if .com is active and running website, if not, buy the rest of free extensions, brand the name, take the important serps and problem solved, people will tell themself its about .net and not .com :2 cents: if it doesnt matter so much about name, just get another one :) :2 cents:
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.com is about the branding.
I must assume that not having the .com is a huge traffic leak for people not sending traffic via hard links. If the .com is a competitor, even worse. |
thelastnameyoucanget.com
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:winkwink: Saw that one coming ... If the trademark is uncontested and granted ... Then you may have an infringement case registered v. common law trademark, that can be tricky ... |
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If this was 10 years ago, maybe even five years ago, I would say .com should be at the top of the list in terms of priority. I've been trying to work them down on the price but no luck yet. |
Other extensions are joke, just icaan's way to profit.
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Ridiculous statement. Maybe the "distance" between com's and other extensions are shorter now compared to 5-10 years ago, but com's are still on top 100.00%. |
Non .com is a waste of time for something you want to brand
If you wanted brand.xxx since brand.com isn't available, I'd still prefer brandxxx.com over brand.xxx any day |
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If you meant that instead of the .com you take other extension because the other one is taken, that can of course lead into problems. But it doesn't have to be .com, it can be .so too, or whatever is the domain for Somalia. And it doesn't need to be registered trademark to be problem, it could be common vs common too. But this all requires that you are exactly enough on the same business and operate in same areas. However, the extension might not be identifying factor when registering trademark, but it can be it later (more or less), as there are different criterias used when these things are fought in court. |
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Logically, I know I can make sales without the .com. My sentiments attached to going that route are stuck in 1999, and not having the .com keeps me up at night. :helpme |
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Under paragraph 4(a) of the Policy, the burden of proof lies with the Complainant to show each of the following three elements: |
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And the dot com owner can always make claim against your trademark, succeeding is a different matter as in any battle. The best layer of protection can be aquired by registering critical domains, extensions and misspellings, trademarks and registering domain as your company name alias (you can have as many aliases as you want). |
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When you use .com, it has instant recognition because it has been and remains the defacto standard for 20+ years. Billions of dollars have been spent in the last 2 decades by millions of companies to promote their .com sites. Other than ccTLDs to promote local markets, whatever post-2000 alternative TLD extension you pick is going to pale in comparison to .com.
Your decision to pay up and use a premium .com or not pay up and use a cheap alternative TLD comes down to how much time, money and resources you are willing to commit in perpetuity to marketing that inferior alternative TLD site. Granted there have been a handful of successful sites on alternative TLDs, but the odds are heavily stacked against you. Even Yahoo's Delicio.us now redirects to Delicious.com The more new TLDs get added, the more confusion will grow and the more the .com sites will benefit from traffic bleed. For example, how many people are going to remember whether a site ends in .cam, .cams, .webcam, .webcams and assume it's .com? |
i just take a shit on the floor... :(
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.com is still the best option, unfortunately many good domains are still retained by those scum domain brokers which want to sell them highly overpriced.
i still remember the other day, trying to buy a .com domain a from broker, the domain very clear didn't worth more then a couple of k but they wanted to sell at tens of k |
You are thinking like a domain squatter -- I am not talking about using the name in bad faith. |
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