Russian speaking Webmasters [step inside]
 

For those of you who speak Russian I have a question.

When you are searching online for something related to e-commerce, in what order of preference do you enter your search words. In:

1. English
2. Russian Cyrillic
3. Russian Latin alphabet ?

Your answers are sincerely appreciated.

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Depends on what and where I'm searching for. If I search for "Samsung Galaxy S5", I use 1. If I search for "боковое стекло для автомобиля", I use 2. But I never use 3 though.

If it's an international brand ('samsung galaxy') then usually in english but sometimes in cyrillic (for example all car brands are always in cyrillic, McDonalds, Pepsi-cola would be also in cyrillic), otherwise ('bed', 'chair') in cyrillic 100% of time.
There's no such thing as "russian latin alphabet". It's called transliteration and is used when it is absolutely impossible to use cyrillic, for example when some device does not support cyrillic charset or in function names/in comments in programming code. Nobody uses translit when does search online or in everyday life, it's usage in internets has been in steep decline since unicode was introduced everywhere.

So, if you're going to go after keywords, I'd suggest cyrillic first. If you're going to promote some obscure electronic device/brand which is not on everyone's lips - go for the brand in english + words such as "buy" or "info" in cyrillic.

Same as above commenters, if something is english than english. If something is general than cyrillic and never no 3.

Thank you CyberSEO, Editeur and SexyVilly for your replies. You all made an excellent point and confirmed something that we were thinking but didn't know for certain. In blogs we were thinking to use keywords in English followed by Cyrillic.

:thumbsup :thumbsup :thumbsup

Please check your PM (if its turned on). I sent each of you one additional question. Thanks!