African Center for Biosafety orders Monsanto to stop making false claims about GMOs
 

“We are elated with this decision,” said Mariam Mayet, executive director of the African Centre for Biosafety. ”Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert … regarding its claims of the so-called benefits of [GMO] crops. However, it appears Monsanto does not have much regard for South African law as it is hell-bent on disseminating false information to the South African public.”

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"Mayet and the ACB lodged a formal complaint to the Advertising Standards Authority of South Africa, reporting that Monsanto’s radio ads are unsubstantiated, and they upheld the complaint, according to AllAfrica.

The ad played on radio 702 claimed that GM crops used fewer resources and have been “strictly regulated and have been extensively researched and tested for safety.” The ad touted increasing crop yields, decreasing greenhouse gas emissions and less pesticide use also — all unproven. Monsanto also claimed that they ‘produced more food sustainably,’ even though their Round Up Ready chemicals and GMOs have destroyed butterflies, bees, and other pollinators. How is this more sustainable farming?

The ASA also warned Monsanto to “ensure that it holds proper substantiation for its advertising claims” or risk attracting further sanctions."

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