Yes, I've made extensive use of heat mapping in the past, studying "The Big F" and learning about folks' actual surfing patterns -- not guesses, or stats analysis, but seeing what users actually do on a specific page -- and how very few actually scroll past the fold...
Yes, I've made extensive use of heat mapping in the past, studying "The Big F" and learning about folks' actual surfing patterns -- not guesses, or stats analysis, but seeing what users actually do on a specific page -- and how very few actually scroll past the fold...
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