Originally Posted by Relentless (Post 19935031)

They made a terrible mistake a few years ago branding their soda as 'soda for men' and belittling female consumers (who are probably the ones most likely to be writing the grocery list or going to the supermarket for a family). The college aged 'men' they were after likely drink beer or liquor with mixers... if they wanted to go after them they could have taken the angle that Dr. Pepper is a terrific mixer, or is the best thing you can drink when you can't drink beer... without alienating the largest demographic of the consumer population.

The soda itself is sugar water, just like all the rest. People are buying the can and the campaign, not the product itself. Why they thought narrowing their own audience was a good idea is what I do not understand. They claimed 'women will get the joke and not mind' which is not the same as 'women will want to buy it because of this'... and they wasted millions of dollars on broad nationwide TV ads rather than going after smaller niche audiences that are already male dominant the way red bull or mountain dew have done successfully with things like the X Games, which compounded their original error in terms of expense and lost market audience.

That's my :2 cents:

Originally Posted by spazlabz (Post 19935037)

I like the taste of Dr Pepper especially when it is really cold but it tends to make me a bit 'burpy'

Originally Posted by Rochard (Post 19935051)

My wife loves Diet Dr. Pepper.

I think the cola wars between Pepsi and Coke are interesting. I remember the taste tests in the 1980s. I took the test, and that's when I switched from Coke over to Pepsi.

I also find it interesting that Americans are consuming less and less soda each year.

Originally Posted by KlenTelaris (Post 19935067)

I wanted to buy it when i was in shopping in Graz,noticed store which was selling american beverages but didn't had any money left.Should i buy it next time when i will be there?

Originally Posted by AsianDivaGirlsWebDude (Post 19935062)

http://global3.memecdn.com/dr-pepper-ten_o_265073.jpg

:stoned

ADG

Originally Posted by nexcom28 (Post 19935601)

Who is this doctor pepper you speak of?

Originally Posted by AmeliaG (Post 19935580)

what is the Texas connection?

Originally Posted by Mr Pheer (Post 19935666)

It was invented in Waco, TX in 1885, a year before coca-cola.

At first it didnt have a name, people just called it a "Waco" but the inventor named it Dr. Pepper after his girlfriend's father before he took it to the Louisiana Purchase Expo (a world fair-type thing) in 1904.

Original bottling plant is in Dublin, TX and true Dr Pepper fans used to look at the bottling location printed on the can or bottle and pass it up if it didnt say is was bottled in Dublin, because it tasted better when it came from there. Or at least to me, it did.

Originally Posted by AmeliaG (Post 19935018)

I think it is useful to sometimes consider branding issues from other industries.

I like caffeine. I'm an espresso drinker now, but I used to drink Dr. Pepper, even though it was often hard to find.

Do you like the taste of Dr. Pepper? Does it work to pep you up?

What do you think of their brand image, if the soda even has one?

Originally Posted by Chosen (Post 19935823)

I don't think of Dr Pepper.

Originally Posted by Bourke (Post 19935733)

it tastes like fucking cough syrup. Gross.

Originally Posted by AsianDivaGirlsWebDude (Post 19935062)

http://global3.memecdn.com/dr-pepper-ten_o_265073.jpg

:stoned

ADG

Originally Posted by Mr Pheer (Post 19935666)

It was invented in Waco, TX in 1885, a year before coca-cola.

At first it didnt have a name, people just called it a "Waco" but the inventor named it Dr. Pepper after his girlfriend's father before he took it to the Louisiana Purchase Expo (a world fair-type thing) in 1904.

Original bottling plant is in Dublin, TX and true Dr Pepper fans used to look at the bottling location printed on the can or bottle and pass it up if it didnt say is was bottled in Dublin, because it tasted better when it came from there. Or at least to me, it did.

Originally Posted by AmeliaG (Post 19935018)

I think it is useful to sometimes consider branding issues from other industries.

I like caffeine. I'm an espresso drinker now, but I used to drink Dr. Pepper, even though it was often hard to find.

Do you like the taste of Dr. Pepper? Does it work to pep you up?

What do you think of their brand image, if the soda even has one?

Originally Posted by Relentless (Post 19935031)

They made a terrible mistake a few years ago branding their soda as 'soda for men' and belittling female consumers (who are probably the ones most likely to be writing the grocery list or going to the supermarket for a family).

...

That's my :2 cents:

Originally Posted by newB (Post 19935057)

I think they should have a commercial with present day David Naughton going to the fridge one evening for a soda. He looks out the window to see the full moon and turns into a werewolf. With the soda still in his hand, he takes a swig then launches into the whole "I'm a pepper" song and dance - perhaps with fellow Pepper and American Werewolf alum Griffin Dunne as singing/dancing zombie accompaniment.

Originally Posted by AmeliaG (Post 19935118)

Did you try Dr. Pepper when you did the taste test?

Originally Posted by HerPimp (Post 19935846)

I Love it, but stopped because I hate that they use high fructose corn syrup instead of sugar.

Originally Posted by AmeliaG (Post 19935018)

I think it is useful to sometimes consider branding issues from other industries.

I like caffeine. I'm an espresso drinker now, but I used to drink Dr. Pepper, even though it was often hard to find.

Do you like the taste of Dr. Pepper? Does it work to pep you up?

What do you think of their brand image, if the soda even has one?

Originally Posted by jódete (Post 19936379)

this coming from businesswoman of the year ????:1orglaugh
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