| johnnyloadproductions |
11-19-2013 05:20 PM |
"New York Times" or "Wall Street Journal," which one?
Quote:
The WSJ reports in its media kit that it sells nearly 1.6 million copies each day and that its readers are, on average, 49 years old; tend to be men with a household income of $272,000 and a net worth of $1.4 million; and they spend nearly an hour a day with the paper.
As for The Times, the only subscriber demographic data it makes accessible on its website is its profile of its digital readers, reporting that its site receives more than 25 million unique visitors daily and that they?re on average 46 years old; more likely women than men, with a median annual income of more than $70,000.
The Pew Research Center did some digging last year about the readers of both newspapers and discovered that when it comes to Times print readers, men dominate, 56 percent to 44 percent. At the WSJ, more than 70 percent of its readers are men, Pew says.
Times readers tend to be younger, with 32 percent in the 18-to-29-year-old category compared to The WSJ?s 24 percent in the same category.
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I've had the WSJ delivered to my door. I figured this place would lean toward the NYTs.
Opinions. |
