What are rules of thumb for paysite sale prices?
 

This is just out of curiosity, not remotely looking to sell or buy anything.

What are general asking prices for paysites/networks for sale? Assuming it includes the full design and all existing content on-site, and total sales figures are given (say for the past 2 years or whatever).

Around 1 year of total profits? 6 months?

Does the new buyer usually get existing rebilling accounts transferred to them, or do those stay with the seller even after sale?

Any other considerations that either up or lower the price?

The price of the content at a discounted rate (exclusive is better, perhaps 10-25% of original worth) plus 12-24 months profit.

Values are dependent on how desperate either party is.

I'd say $29.95 is standard.

It's hard to put a price on a site/company. But always keep in mind that there are different reasons for selling (probably more than these too):

- Those that are selling a healthy business because they want out of adult or need to do something entirely else. They are selling at the right time so to say and obviously these products/companies are worth MUCH more than those below.

- Those that are selling an "unhealthy" business where they spent a lot of money, but never saw a return. They will argue that they spent a lot of money on it and probably don't want to show any numbers (because they aren't there). They will also talk about potential.

- Those that milked the cow until it's dry and now wants to sell what is left (most probably belong in this category). They should have sold earlier if they wanted a good price.

- Those that don't give a fuck and just want to move on or is forced to make a quick sale and then sell it to the highest bidder.

The last one is where you can make a quick buck, but they are rare. I had a dude sell me his mainstream products (some software) cause he needed to pay a medical bill. Best deal I ever made.

The first one most of us probably can't afford. I can't hah. But I also run a very small operation.

For paysites the few sites I have bought I've not paid more than 6-12 months of turnover and I took over the client account with the biller.

I'd say that rebills should always be transferred - because if the seller "kept the rebills" the buyer could just "turn off the rebills" or the users. It's a dick move and a bit of a scam, but in either case, it's not a situation you want happening and for many buyers, the temptation could be too big and as a seller it's a risk you want eliminated.

BUT the thing is that amount of sales are kinda useless if you don't know the costs involved. I could be spending 10K to make 8K sales a month and then try to offload the site for a years worth of profit. So it's important to look at rebill ratios and base your math on that as a buyer.

I have trouble valuating content, there are probably people better at that. I'd think anywhere from 5-25% of the cost price depending on saturation.

Just my :2 cents:

depends on the seller and buyer but 10-12 months profit