is affiliate marketing dead in adult industry?
 

is affiliate marketing dead in adult and why is that if true?
I was meeting some big pay sites companies and they said that they get only 15-17% income from their affiliate marketing.

What about you?

Share your thoughts...

Probably.. with mediabuys and their own tube accounts taking up the slack.

What if the affiliates are not getting enough credit for their sales made?

define dead?

if it IS dead, then the answer from your friends would have been 0% revenue, not 15-17%.

first, if your business model is based solely on other people selling your product in a saturated market, then you should pick a new business or find a job.

from a revenue standpoint, having affiliate is nice as it does bring in more business, but probably just as important is to increase branding and awareness. ever seen the content from Brazzers compared to anyone else? almost identical, just different models and backgrounds... but people KNOW Brazzers from tens of thousands of affiliates pushing their sites. so if you go to choose a site to join, unless its a specific niche, you as a consumer are likely to choose a brand you are aware of -- marketing 101

I don't think the "affiliate model" is dead, it's just significantly smaller due to less affiliates in the game and bigger players owning the space. almost every program has their own huge network of sites from TGPs, blogs to tubes pushing their content; where as before, they relied more on affiliates for that.

My affiliates don't seem to think so.

Neither do ours :)

You mean they should be offered 90% rev share?

They might get 15% of income from affiliate joins.
But when someone tells you such a number, you should make it clear what it exactly covers. There's more to affiliate traffic than just the direct income made on the initial sales and rebills.

Some things that come to mind:
1. If someone joins through an affiliate, and comes back later on via bookmarks/type-in/newsletter promotion, will they count that as affiliate income? (very unlikely)
2. Do they do upsells? Is that extra income counted as affiliate income, if the original member came through an affiliate?
3. If they have a PPS program, are the rebills and upsells of a PPS affiliate join counted in the affiliate income?

But if you want some numbers, actually I do know that some big sponsors have a number close to 50%, and that's without counting many sales under (1) and (2).
So, don't write off affiliates just yet. :)

looks like you have been talking to programs who knows nothing about affiliate marketing ... :2 cents: :winkwink:

Pretty much dead.

CCBILL Sales are almost nonexistant lately. Not to name rebills. I was told that some sponsors cut the rebills and that's why rebills VANISH completely in CCBILL. You can send 50 sales and then get 10 rebills. Sucks.

NATS sponsors work a bit better, but you need something VERY unique. The good part is that most NATS sponsors don't steal your rebills like I see in CCBILL, and thus you can build some long term revenue.

But it's like 10% of what it was 10 years ago.

It is true that most or all of the biggest sites are not affiliates but instead selling ad spots via traffic brokers / ad networks / direct prepay placements. Just try to contact any big site offering to pay $300 PPS or 70% revshare, they will all reply they don't care and only sell at fixed price or via ad network.
However, the many blackhat-ish and blog-ish guys still are affiliates, and always will be, since they can't get adv deals like big sites anyway, or simply have not a site at all but instead use tricky methods they can't put normal ad networks into.
Also in past it was always revshare, now the pay per free signup, CPA, is popularised.
About the % of affiliate VerSus media buy it depends by 1) type of program, for example cams or dating or paysite or else, and type of pay like revshare, pps, per free and 2) how the program is old, new programs can not have many affiliates yet; and 3) is that a period of media buy or not? As example let's have the program buying lots of ads a few months making x3 sales, and next few months no ads buy, left only organic + affiliates: then affiliates % will be x3 what it was few months before when media buy it was strong.
In our case, as a cam site, without affiliates it would be quite painful for sure, since media buys at times convert very bad - also it cost a lot of time for us in managing campaign while runs, to check performance of every advert and removing what does bad etc., time is money too. I remember while running lots of adverts in multiple networks for a launch, no one here could do anything else than check those ads, the time required to tune it was massive and 24/7. We gladly leave this to affiliates, even paying an extra, worth the time.
Actually lots of fraud affiliates (esp. for pay per free) take a lot of time to check and bust too, but after a year or two you collect several good affiliates which stick, and it is sure worth, on long term.

i wonder why...
It seems to happen, but only with some sponsors, like if something aspirate the sales for me... :disgust

Affialte market is not dying, its drying up, due to all the whine and bitching bullshit but affiliates who cant do shit.!

affiliates always a good extension to a good product.
keeps sales balanced.

Well, 15% of total revenue from Affiliates is HUGE (if you think mainstream)

Maybe adult is just getting more mature as an industry and reasonable paysites realize that hiring people inhouse as traffic buyers, doing rtb, doing SEM etc is far more lucrative than concentrating on affiliates?

Only idiot get ripped off over and over and over again bij big affiliate scemes.
As long there is not a trustable affiliate program who does not lie and cheat to you it would be fun to market their sites.
But after giving them many many custumors they will just close your account, enforce dormant rates or set a secret limit on your account.
It is way more profitable to make your own website and sell content yourself.

:Oh crap
What are you talking about? It's not even possible to steel rebills as a program owner using CCBill or Epoch or any other 3rd party program on the contrary for NATS progams.

Not at all, but it's true that some program owners don't give a shit about affiliates, but still they don't close their affiliate program.

I believe some really shave. You send 5 sales, and they count as 2, or something like that.

Recently for a program that i don't want to disclose the name (they had a bug in their stats system), i had a rebill (8th) for their 60/40 program but i was credited with $0. I check in their stats system and the referrer contained my affiliate code. I asked to the affiliate representative what the problem. While it takes ages to get your stats fixed when you ask them to credit your money, this transaction diappeared in the next couple of hours and no more explanation about it.

Bullshit spotted.

Was that a ccbill-based program? or a Nats? A bug/error is something different then the ability to make sales/rebills dissapear for affiliates. To my knowledge it is completely impossible to make sales/rebills dissapear for affiliates if you have your program based at a 3rd paty processor.

I have infinitely more rebills with programs that don't use CCBill than the ones that use CCBill. It's a very rare case to have the 2nd rebill with ccbill , don't know why... I mainly promote ccbill programs for the variety of content but never for trying to make sales... I prefer the ones that use nats...

i have a lot of rebill with ccbill.
My problem (nowadays) is that it seems really hard to make a sale.
I wonder if it is because of new regulations (Visa) or because of problems with ccbill (they updated their system)

nats 8 char

I personally think that people just need to work harder to get the same results as they would have done 5 years ago, and that's where affiliate managers and reps come in. To make affiliates lives easier by providing them with the right tools/help that they need... :)

affiliate managers make me lose my time :2 cents:

Try some new obscure niches?

Maybe you've not met the right one yet? :)

Sales come easier, rebills are the problem

About 30% of my revenue are rebills... No rebill problem here...
I'm with Epoch... best biller around, piriod.

To get rebills a program also has to update their sites very regulary...
Customers don't take shit and shitty content and "no updates" anymore...
The economy isn't helping rebills either:( Too expensive for a lot of people nowadays...

Just a question: if it is true the programs shave that much, they should want as much % of sales from affiliates, given affiliates would be most profitable part of sales ("you make 5 sales and they list only 2"). Why the programs do so much media buy and so few affiliate % (as reported) then?

In my opinion, any program that shaves sales would just be shooting themselves in the foot. With so many affiliate programs out there, an affiliate has a tendency to try out a bunch and then focus one the one that he makes the most sales with. The more sales that show up in their account, the more they get encouraged to promote you.

The affiliate business is not dead, but the only way that it'll be a big part of your business is if you actively prospect and find them.

You are wrong.

There was a thread explaining how REBILLS could be sucked by your sponsor in CCBILL and how they can change the owner of the REBILL to their own.

I can't find the thread, like it was deleted or something.

But Im sure a lot of people know about this... But they don't talk about it here.

Otherwise answer here and explain this Struggle Suffering Bucks guy.

Correction
 

"... ever seen the content from Brazzers compared to anyone else? almost identical, just different models and backgrounds..."

SAME MODELS and different backgrounds.

I don't believe it... and sure don't believe it is possible this very day... Was it a 2001 thread? Anyway... if it's true then that would be just one other reason to start pushing epoch sites...

Btw... I'm not suffering:

Dear webmasters! Life`s a struggle for bucks, but make sure you are not the one doing all the struggling. Let our firmly tied up babes do the struggling... YOU catch the dollars! Start promoting StrugglingBabes today and take a share in our online succes!

I thought and think it's a great name for a bondage sponsor! Duhhh

You mean this thread? :

https://gfy.com/showthread.php?t=1043468

That's completely different... that's not about shaving rebills it's about not informing affiliates that rebill settings are set to zero rebills...

the spamming side yes. :2 cents: