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The Internet?s next victim: Advertising; What the story of AdBlock Plus tells us: The online economy
?Everyone agrees that advertising on the Internet is broken,? says Till Faida, CEO of Adblock Plus, creator of by far the most popular ad-blocking software on the Web.
The soft-spoken German, visiting the San Francisco Bay Area to network and drum up support for his company?s ?Acceptable Ads? initiative, sketches out a distressing scenario: Ads aren?t generating enough revenue, so websites are forced to run ever more ?aggressive? ads ? a maddening deluge of pop-ups, blinking banners, and autoplaying video and audio commercials. But as ads steadily become even more annoying, users click even less, forcing revenues down even further. ?This is creating a vicious circle, which will at some point lead to the whole system collapsing,? says Faida. READ MORE: http://www.salon.com/2013/09/02/the_...m_advertising/ Fucking Mafioso :1orglaugh:1orglaugh |
Pure comedy.
The same guy who is peddling his product to block ads pontificating about how the web has to get more aggressive because of it. Unfortunately, the web on the whole is now a business which is essentially ad supported. Fuck with the money, and there will be repercussions with the end result having freeloaders crying in their collective beers. Nothing is truly "free" in this world. You are always going to have a trade off somewhere. The sooner you learn this lesson in life, the better off you will be. :2 cents: |
Damn,that is indeed mafioso.
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this is clearly a protection racket.
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wouldn't just putting some ads on his site be 100x easier and less sleazy? oh wait... :1orglaugh
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Just redirect users with adblock active to a goatze website :)
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cause isn't an affiliate link an "ad" after all? then hopefully all the adblock supporters will realize how dangerous software like this is...:2 cents: |
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okay, enough with the rumor time, had our fun, back to business. there is always some guy who thinks to know the blablabla business is going down, because....don't we still all earn our money? In every business there are up and downs....have a nice day!:pimp
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All of these guys supposedly in the industry who steal everything they can get their hands on and brag about how they do not pay for movies, music, video games, whatever. Then, in the next thread, they are running an enterprise operation from a $5.00 hosting plan and being down for 2 minutes just cost them $10,000.00. Or the guys who brag about using all of these sort of programs referenced in the O.P. but then are affiliates pushing online offers. Or hate email/marketing messages from their own affiliate programs but keep opening threads bawling about it. It continues to reinforce which of us are actually businessmen who understand the importance of these topics including the impact on our bottom line, versus those who are short sighted hobbyist fry cooks who can't see the forest through the tress. :2 cents: |
The Highways were once cluttered with billboards, today there are very few billboards -- there are still highways. |
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:thumbsup |
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these adblockers are still very primitive, easy to fool... but give it some time... once someone works out there is $$ to be made, tosses some funding their way, hires some real brainpower, etc... and in 5 or 10 years you might be forced to pay an extortion fee (not unlike the visa/MC fee now) just to stay in business... it's not unlike evolution of search engines, 10 years ago they were very easy to fool, now it's not so easy anymore... |
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Unfortunately, 99.88% of the freeloaders will just have to find a new way to freeload -- they will not become buyers anyway ... Saves a lot of lot of bandwidth and people will stop claiming "traffic is king!" |
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Those fees are there for a reason; The adult websites abused their rights to merchant processing with cross sales , credit card banging and other unethical practices resulting in their being classified as high-risk businesses based on loss ratios. |
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Heck, I see people suggesting turning off comments on blogs instead of getting a free WordPress/Akismet API key and engaging their surfers who leave comments. I can't count how many times we've turned comments into a discussion that have led to multiple sales. We've even had the discussions reach a point where the models themselves have come on and gotten involved and engaged their fans directly -- either they found it via SE's or one of their fans sent a link to the comment discussion. Not to mention the extra SE weight that comes with active content that gets shared via discussions. Opportunity is right in front of most people, just some do not recognize it at first or simply do not want to do the work (i.e., build and forget is their preferred method). I prefer long term sustainability. |
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Anything under $500 / day on a free site and you were upset. 1k a day was expected as a minimum. :) |
IMHO, false premise. Ads are NOT very bad at all. I don't run adblock on any computer of mine and amazingly, my computers are not on fire from aggressive advertisements. I rarely get popups and when I do, I know there is a little X and how to press down with a finger.
The guy sounds like religion. There's a problem that you have and if you come in through here, I have the solution. No thanks, bro. |
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For example,there is one forum which had all their ads as plain images,so it impossible to block that on pattern,only by each image individually,and that is too much hassle. It is a similar like when you pick what scripts you will use on your sites,if you use the one which is used by very little webmasters ,then there is a chance how you will never be hacked even if that script have security holes,simply because those who hack into sites are concentrated on most used scripts. |
This is why, for the most part, I hard code my ads in the old fashioned way.
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Most of them will be behind a paywall within the next few years, many already are :2 cents: |
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Advertising is broken on the Internet? Seems someone knows I own a Jaguar and a Jeep, buy a lot of Skagen watches, and like going to Hawaii. These are the ads I see all day long. All of the ads are exactly what I might be interested in.
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Adapt or Die
So try standing outside Internet cafes holding a sign. |
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The best thing to do is clearly to redirect adblock users directly to advertisers who have products to promote with a landingpage that can't be blocked by adblock. This way you monetize the users as well as save bandwidth from leechers who see your content but don't click any ads.
Win win.. PlugRush provides a service that does this for you btw... |
Redirecting is just bailing water with a leaky bucket -- it doesn't solve the problem -- it just attempts to keep a weakening business model alive. |
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This is not a cure, it's simply camouflage. |
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You going to take what he has to say seriously? Of course the maker of a ad blocking software will say online ads are shit, so you should block them... what a brilliant idea :1orglaugh I love when people bitch about advertising... how else do you cheap assholes think you get to watch porn for free on the net, or play your iPhone games? |
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My point, however, is that most people tend to not think outside the box and treat people as potential customers. They'd rather jerk them around or redirect them because they blocked a banner. I'm suggesting treating your sites like an actual business (which indeed includes licensing your software) and benefiting long term from the sustainability of your actions. |
The best advertising is laser targeted and welcomed by the viewer. If ad blocking really does become the 'sky is falling' issue that some here believe then that will be the answer.
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