Ebaum's World Article

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  • Mutt
    Too lazy to set a custom title
    • Sep 2002
    • 34431

    #1

    Ebaum's World Article

    Court TV (Via CNN)
    2/28/03

    Is Judge Judy calling you? A media giant wants to know
    By Steve Irsay
    Court TV

    (Court TV) -- You pick up the phone and the unmistakable
    rasp of TV's Judge Judy crackles over the line.

    "Good afternoon. Tell me your name," the acid-tongued arbiter
    says.

    When you don't respond, she becomes impatient. "Hello?!" And
    then, "Do you take any prescribed medications, sir?"

    You hesitate.

    "Why don't you pay attention?" she snaps. "I eat morons like you
    for breakfast."

    Click.

    Welcome to the world of "soundboards" -- online audio samples
    that have propelled the time-honored tradition of prank calling into
    the Internet age.

    Hundreds of clips from the likes of Judge Judy to Arnold
    Schwarzenegger to Homer Simpson are a click away on sites like
    eBaumsworld.com. The site contains some two dozen celebrity
    soundboards and a collection of calls made using them, along with
    a varied collection of photos, jokes and links. EBaumsworld.com
    bills itself as "a hilarious collection of media for the masses."

    But according to one media giant, it's not.

    Viacom threatened the site with a lawsuit if clips of Judge Judy,
    > Dr. Phil, Howard Stern and Tim Meadows are not removed. That
    was last November. The judge, the doc, the shock jock and the
    Saturday Night Live funnyman are still available for all your
    prank-calling needs.

    "Right now we are calling their bluff," said Neil Bauman, vice
    president of the site and father of its creator Eric "eBaum"
    Bauman. "This is a 23-year-old kid operating a Web site out of his
    father's house. We want to see if big bad Viacom can shut him
    down."

    Neil Bauman says he expects to get a summons any day.
    According to a Viacom spokesperson, both sides are simply still
    "in conversation."

    "When we see that our copyrights are being infringed we want to
    do something about it," the spokesperson said. "We are a media
    company and that is what our whole business is about. We don't
    want to see our copyrights diluted."

    If this David and Goliath battle over cyberspeech materializes it
    will be the latest in the struggle between billion-dollar
    corporations and bedroom Webmasters over the use of highly accessible
    materials. Poking fun at celebrities and corporations using
    protected material has long been the low-risk business of
    homemade fanzines generally distributed far below the radar of
    corporate lawyers. But the Web has changed that.

    "Before the Internet, people doing parodies did not have a kind of
    global reach," said Fred von Lohmann, a senior staff attorney for
    Electronic Frontier Foundation, a digital civil liberties watchdog
    group. "We are seeing these legal issues more and more because
    when you are on the Internet you are awfully easy to find."

    Viacom was not the first company to find eBaumsworld.com less
    than amusing. In September of last year lawyers for the makers of
    Corona Extra beer sent Eric Bauman a letter to discuss the
    unauthorized use of the beer's trademark.

    "It was material that was passed around on the Internet for five
    years," said Eric Bauman. "It was a dancing beer bottle. It's
    funny, and its still on there."

    Lawyers for the beer, who called the site "very cute" in their
    informal letter to Bauman, reached an undisclosed agreement
    allowing him to use the graphic without facing further legal action.

    "It was an example of ask and you shall receive," said Joseph
    Yanny, a lawyer who represents Corona. "Litigation is a form of
    war and nobody really wins in war. Someone just loses less than
    someone else."

    A week after the Corona letter, Bauman got word from lawyers
    representing child-favorite Mister Rogers. They did not think
    audio clips of their client belonged in Bauman's neighborhood and
    asked that they be removed under threat of a lawsuit.

    "I had clips from his show and they sounded perverted," said Eric
    Bauman. "They were funny, but I decided that they were too
    mean-spirited and I took them down."

    Although Bauman is standing up to Viacom for now, many other
    small-time Webmasters have been quick to fold in the face of
    cease-and-desist orders from corporations threatening to sue.

    Since the mid-1990s the proliferation of unauthorized Web sites
    has been met with a growing corporate crackdown, said von
    Lohmann. And parodic pranksters are not the only targets. Fan
    sites have also felt the legal wrath.

    Five years ago, Viacom went after the notoriously devout Star
    Trek fans that posted scripts, pictures, sounds and original fan
    fiction on their Web sites. Soon, online devotees of programs like
    "Buffy the Vampire Slayer," "The Simpsons" and even cult
    cooking smash "Iron Chef" were getting similar letters from
    miffed corporate attorneys.

    Most of the skirmishes ended in a Webmaster either modifying a
    site or taking it down to avoid costly legal battles. In court,
    eBaumsworld.com may have a chance on some points, according
    to von Lohmann.

    "Its hard to see how copyright issues would protect such short
    snippets," he said, noting that other brief references like titles
    and phrases are usually not protected. In any case, the length of the
    clip might not matter as much as the way the clip is used.

    And if the hundreds of clips on the site are found to violate
    copyright laws, eBaumsworld.com stands to lose a ton of money.

    "Damages can be up to $150,000 per work," said von Lohmann.
    "If anything on the site is copyrightable the damages can quickly
    reach the moon."

    Parody or satire?

    Regardless of who's laughing at eBaum's antics and who's not, the
    fate of the site may rest on who a court determines the joke to be
    on.

    The law makes a distinction between parody, which uses
    copyrightable material to make fun of the material itself, and
    satire, which uses the material to poke fun at something else.

    "If you are using the thing to make fun of itself, the person who
    owns it probably won't license it to you," explained von Lohmann.
    "So the First Amendment steps in to let you use it."

    The copyright exemption for parody, which could protect
    eBaumsworld.com, was strengthened by a 1994 Supreme Court
    ruling that rap group 2 Live Crew's parody of Roy Orbison's song
    "Pretty Woman" was protected speech.

    Viacom goes beyond copyright and trademark allegations,
    claiming violations of publicity and privacy rights. These are
    typically invoked to protect celebrities from unauthorized use of
    their names and likenesses - including voices - for commercial
    purposes.

    But the site is hardly commercial, claims eBaumsworld.

    "If we were marketing Judge Judy posters, if we were marketing
    Howard Stern CDs then that would be a misuse of fair trade,"
    said Neil Bauman.

    The recently incorporated site makes the equivalent of about $2
    an hour, Bauman said. The site's advertisers include a small
    clothing company and a men's Web portal.

    As for the celebrities themselves, the reactions have been mixed.
    According to Bauman, Judge Judy, whose real name is Judith
    Sheindlin, is particularly peeved at the use of her acerbic quips on
    his son's site. But Howard Stern didn't mind a bit and featured
    eBaumsworld on his radio show.

    Does it matter what they think?

    "The celebrities are not the ones in charge," said von Lohmann. "They don't actually own themselves. All of their fame is actually owned by some large entertainment company."

    If a lawsuit does come, Neil Bauman is realistic about his chances
    against Viacom.

    "Even if we win, at that point they'd appeal and drain us dry," he
    said. "Financially, obviously we don't stand a chance."

    The site's legal defense "war chest" of about $1,000, culled from
    fan donations, has already been drained by legal consultation fees.
    I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!
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