Should I switch to exclusive content?
 

Guys,

Basically I've been running my paysite for around a year now and its working out pretty well. Recently I've reached a bit of a dead end and don't seem to be able to grow it any further.

Its a video site consisting of half downloadable vids from providers like adultcontent.ca, matrix, cloud 9 etc. And half streaming vids from AEBN, HostedContent, SOBE Girls, Bubblegirls, Viv Thomas, UK Amateurs etc.

Problem is that as I pay for the plugins by bandwidth the content cost are just going up in parallel to the number of users who join the site, so my profit margin never increase!

I am currently burning around $3k on content a month and I figure that if I switched this into having exclusive vids made I would see better signups, longer retention and lower overheads = higher profit margin.

Just wanted to tap some ideas.

Cheers.

Gary

If you can afford it, the more exclusive the better. At a certain point, I imagine the benefits may not always justify the added expense. Still, people like something special...

I'm also having trouble finding content that I can use in hosted galleries or give to my affiliates, again I guess with exclusive this wouldn't be problem....hmmmmmm, starting to sound like a no brainer.

you think you're going to spend only $3k a month on exclusive content? good luck.

as a content provider, i must recommend exclusive shots/movies :)

but theres more to it than just that...

my experiences with using exclusive content is simply that your retention rate gets higher, as your site is the only place to see that content, and the content comming makes the users stay longer...

another thing is the signup ratio, which should also improve if you use the custom content in your tour pages together with what you can see sells, so that the users can see that what they get here, they cannot get elsewhere...

these scenarios are of course not guaranteed, but they should be pretty realistic according to my experiences :)


/kenneth

I didn't say that, but thanks for you help.

I agree, it makes sense. Its just planning the best way to make the switch that's gonna be tricky, obviously I don't want a point in between where I've got no feeds a only a few exclusive vids.

I really like your content by the way.

G

do you have any samples of exclusive video content you've shot, preferably in mpeg1 format?

I would start off by making a "special" area, where the exclusive movies/pics where placed, and still keep the rest of the site, and as the archive of exclusive grew bigger, I would slow down on adding plugins, but still have both plugins and normal licensed content - thats just how I would run a site...

now go get it yourself :) - BUT DONT SPEND ALL MY BANDWIDTH!!!
http://www.1stcontent.com/data/sets/74/sample.mpg


/kenneth


ps... it is gone by tomorrow - contact me on icq 128732055 if you still want to see it...

Stick with feeds with no cap on transfer, like ours :thumbsup

click on feed link in sig.

Before you make a hasty decision, how are you converting? If you're converting well then to increase your net cash you either need to find cheaper bandwidth/plugin providers or charge more for the site.

Your problem sounds more like one where your profit margins are just too thin. For example, say you add 300 members per month at $30, that's $9,000. You're saying your paying $9000 more for the plugins???? Something isn't right.

Should you switch to exclusive content? No, switch to www.xxxtreams.com and save a lot f money! :)

I guess exclusive make your site ounique:thumbsup , the problem is that lots of surfers actually don't care about that
buy my 62 videos , its a enought of stuff - I will make you some sweet price :Graucho

Nydahl, I already bought them all, two weeks ago. And yes you did give me a nice price! :1orglaugh

Forget exclusive content if it's just a general hardcore movie site you're running, unless you have some major money to invest. If you were doing some kind of niche or reality video site it would be different, you could get by with less movies.


Email me for advice. [email protected].


quiet what's your email addy. you haven't seen my videos.
i'll show ya a good Brandon Iron scene as well as Taylor Rain.

yea, you are going to spend way more a month when you start buying exclusive content. Hey you can use the SoBeGirl stuff on TGP. What's the problem?