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Optimum time for video teasers
Hi y'all
Just wondered with all your guys experience - when doing a video teaser whats the best length of time to tease a user before you hit him with the upsell to see the locked content? Thanks! |
2 mins is best.
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Good discussion. Mr Peabody, why do you say 2 min, did you test it.
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But, again, what works for one may not for another so the OP should test, test, test. :thumbsup |
10min+ "trailers" on your tours will do magic for signups, according to a lot of people it seem, yet no one does it.
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Look at the people who have mastered the craft... Hollywood. They are not too long ( 2 - 2 1/2 mins) and are wham, bam, thank you mam, and usually leave you wanting more. But that is for a 2 hour movie, so you can prob condense it down to less than that and still keep it moving.
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I like 2+ minutes because it seems to be the magic number. If someone stays the whole 2 minutes, and then leaves, it doesnt really affect my bounce ratio.
If they hit another video then that's even better :) |
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