(UK) Cleavage Nightclub Stunt Condemned
 

Always fine for nightclubs to get lads on stage to do the full monty (in the UK), but encouraging cleavage that's sexism. :upsidedow

Rochester nightclub's cleavage stunt condemned

http://www.bbc.co.uk/news/uk-england-kent-21902806

"A nightclub promotion offering women free entry if they wear low-cut tops has been condemned by MPs.

The Casino Rooms Nightclub in Rochester, Kent, is advertising its "National Cleavage Weekender" with pictures of women in revealing outfits.

The poster says: "Free entry for exposed cleavage b4 11pm on any night! Only at Kent's biggest & breast party venue."

The club's boss has defended the promotion as "light-hearted and fun".

The poster adds: "It's not about the size, it's about the presentation!"

Tracey Crouch, Conservative MP for Chatham and Aylesford, said: "This is disgusting and degrading to women, particularly at a time when we're trying to do such good work to improve the body image of women of all shapes and sizes.

"This is an incredibly misguided PR stunt."

Diane Abbott, Labour MP for Hackney North and Stoke Newington, tweeted: "Casino Rooms nightclub in Kent promotes 'National Cleavage Weekender' #everydaysexism."

The Everyday Sexism Project was set up by journalist Laura Bates to catalogue incidents of sexism.

Since its launch last year, thousands of people have submitted their own examples through social media."

interesting marketing strategy

The complainers give better publicity than you could buy.

Nightclubs around me always say things like "Girls, dress sexy and get in free!" with different variations almost nightly. How is that different, besides being too specific?

Maybe they're on the payroll?.. :upsidedow