In todays market what's a site worth ?
 

Established, but seen better days, possible improvement, but will take effort. How many times montly income ?

depends on the niche, hit me up at evan @ huntingmoon

About three fiddy.

Depends on how much content and many other variables man..

I'd like to know this as well

what the buyer will pay!

As someone who does this for a living I will tell you there is no set formula. It used to be 3 to 3.5 times annual profit, but few in our space are getting that anymore.

What it depends on is whether the site or company is still growing, what genre they are in, what kind of upside the concept has and many more variables.

And Richard is absolutely right, it comes down to how much someone is willing to pay.

If your company is trending down, don't expect to get a great ratio.

Also keep in mind that at this moment it is a bit of a buyer's market.

Yes, content comes into it with paysites, but I don't think it's near as important as it used to be. Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money.

The first question I ask a prospective buyer is "are you profitable". Because if you're not, it suddenly becomes a very hard sell.

If you are even thinking of selling and have any questions, please hit me up at bpf at adultsitebroker dot com. I'm always glad to speak to anyone about their company and the best way to potentially move it.

what Bruce said.

Exactly twice as long as it is, from the middle to one end... :2 cents:

Thanks!
 

Thanks for the reinforcement :)

Was thinking the same thing :)

Bruce did have some solid arguments there.

They still exist ? :Oh crap

*Bump* Good info!

I agree there are many factors to consider and it seems like the old rules don't really apply anymore. I would agree talking with a broker like Bruce that is familiar with the current market is the best place to start.

I 2nd that, heh.

6 to 10 months profit if it makes under $100k a year.

what he said

This very relative to many variables. Is the company in a growth or decline mode? Are they profitable? What are the debts? How much investment is required after the acquisition? Is it financed by the seller? is it a cash transaction? etc... A company,s value can change quite a bit depending on some of the answers.

You could start by letting us know what kind of site it is.

Free site? Paysite? TGP? Tube? Resource? Adult? Mainstream?

What is "established"?

Good info here for sellers.

Bruce knows it better ;-)

indeed:thumbsup

I agree with Bruce boy :)

Spot on Bruce!

http://www.tdpri.com/forum/attachmen...yed-indeed-jpg

the most stupid and irrelevant shit i've ever heard

50 :2 cents: :thumbsup

nice read Bruce, very helpful info

U mad because no one paid 200k for your site?

6-24 depends on alot of things tho...

3 years profit for adult? CASH up front?

Bruce, of course a company that isn't profitable won't sell for as much as one that is, that's just common sense.

Exclusive content plays a big factor in the price, the domain names alone may have good value, ex-member database... point is there is a lot of value beyond monthly net income and if sales are trending up or down that needs to be factored in.

1 million usd
http://4.bp.blogspot.com/-kQJ_yCKBdV...Dr.%2BEvil.jpg

What type/size of sites used to sell for 3-3.5 annual profit? Can you name a couple of example sites that could sell for that multiple?

Of course, Fubarwebmasters would be worth little without JFK, so your stuck with it! :winkwink:

x amounts of months revenue.

now you tell me, shit ..............:helpme

This.



...

Bruce knows his stuff for sure.
Paul McCartney sang it best:

"Listen To What The Man Said"

Not really based on that; don't recall ever selling a site for 3x's it's annual though.

2icecreams
 

he is referring to annual profit (net or gross, not sure, probably gross) not sales revenue, hence the 3 year statement, most people on here when talking about sales value state 6-10 months times current monthly sales revenue. 2 very different things.

Anyone who sells out for a figure that the new owner can make back in 6 months must be mad or really fed up, great deal for a new owner, corporate is 10 times that so i've never really understood the low estimates, adult has been here since day one of the net and will be still here at the end of it in one shape or another.

3 to 3.5x annual profit?

If the concept has an upside? If the company is already selling its product it is no longer a concept.

Depending on their genre? Do you mean niche?

Are you profitable is such a generic question. What if they are break even +$1? You should be asking about EBIDTA, not if they're profitable. Not that it even matters... something should be selling based on the numbers and not how good of a used car salesman you are.

Edit: "Buyers are sometimes paying a fraction of the value of the content if the site or sites are trending downward and not making money." ... 9/10ths is a fraction. Do you mean a tiny fraction?

You just talked a lot and said nothing.

Nope, I was referring to 6-10 months profit. Not revenue. Paysites included, though typically at the longer time frame. But I also capped the price range (under $100k yearly profit)

Prices bottomed out a year or two ago because far less sites are available that are worth a damn are left to buy now. So you'll see sale prices a little higher now simply cause the people still in the biz know what they are doing and have cash laying around.

IMO 3-3.5 years profit is retarded, Internet changes far too often

Sorry
 

Sorry I didn't write a 10 page post. I'll let you know when the book comes out. You'll get an autographed copy.

Question
 

My question is, if I'm only getting 6 months profit, why sell in the first place?

Good points
 

Good points all Roger.

True
 

All true Kenny. Like I mentioned to the other guy, didn't have time for all of that.

50 months revenue :)