Advanced Tips and Tricks with Google Analytics - Help for a Mainstream Project
 

Hey everyone, I have a mainstream client whose tasked me with finding some valuable insights in their 5+ years of data. We have access to their local database and Google Analytics. We've done quite a bit with their local data, and now I'm trying to dig more into their Analytics.

Are there any advanced tips or tricks I can use to pull some insights out of this stuff? Maybe some links, tutorials, shit you've saved, etc.

They're mainly concerned with the Canadian market, so the first thing I'm looking at is major cities VS suburbs of those cities VS rural.

What else can I look at?

I've already found that some of my experience in Adult has helped me with this project so far. For example how traffic brokers use some basic algos to determine quality vs shit traffic, and send those people to per-click vs per-sale programs. They really liked that idea.

Also cutting bounce rate down with some javascript:

http://briancray.com/posts/time-on-s...gle-analytics/

pivot is your friend.

Nice thanks V, I'll look into that

non-brand vs brand

Some of the things with analytics you have to have in place already to record the data so if they did not it wont have anything. For the rest I am still learning myself. Time consuming.

:)

What is an advanced tips?

Is it common knowledge that you can have one Analytics code but make up different reporting profiles for it? One with focus for the webmaster, one with focus on sales and one with focus for management.

Is it advanced that Google themselves asks you to put the Analytics code in the top part of your website, but their own pagespeed tool tells you to put javascripts at the bottom of your page, so loading of the page does not halt or wait for a hung javascript or external connection.

Is it advanced to have one Google account "owning" the Analytics data and then adding everyone else as "users"?

Have you/they installed/created goal tracking?

Are you/they doing A/B tests for landing pages?

I guess maybe advanced tips/tricks was the wrong way to word it. Maybe I'm looking more for just what kind of relevant overall stats and trends can I try to pull from 5 years of data.

For example I can see their mobile traffic has increased sharply this year. A significant amount of traffic is from the US where they can't convert, so they should tailor an interstitial for those users and resell them. They have a higher than average bounce rate in certain provinces, again maybe a custom landing page or dynamic content area that makes users from those provinces feel more at home/local when they see the front page.

That kind of stuff.

They do have some organized goal tracking, yes