White label SEO question
 

I'm working on a white label. The white label had about 140 backlinks to it. Between Friday and Saturday ... over the span of about 24 hours I added 16 backlinks. A mix of decent backlinks to good backlinks. The white label was on the second page for the key phrase that I wanted. All of a sudden I can't find the domain while searching for this phrase. It doesn't come up within the first 20 pages.

What would cause a white label to disappear from the rankings like this? I have a hard time believing that in 24 hours Google picked up the backlinks and knocked the site down. The site is still in Google because when I search for the domain... it is listed in the results.

I've never done SEO for a white label. The only thing that I can think of is that it got hit for duplicate content. Does this happen often with white labels? It is a white label for a cam site. I can't figure out why it has vanished for the phrase that I was working on. It makes no sense to me, but I've never worked on a white label like this. I had one for a few weeks about a year ago and switched it to something else.

To the people that market white labels .... does this sort of thing happen often with your rankings? It has been gone from the rankings since Saturday. Does anyone have an idea if the site will ever come back? I don't expect people to give me their secrets... but those who promote white labels... have you seen any problems with the latest Google updates?

Very normal behavior. Low quality backlinks will do that for a while.

Is it a new site or new to Google? If so, that's normal.. :upsidedow

:thumbsup

Backlinking with link relevancy is better than worrying about quantity or PR :pimp

The domain is I think a few years old. I don't own the domain. I'm just working on it for someone. The white label was changed to a new sponsor maybe a few weeks ago. I'm not exactly sure when it was changed.

You mean you changed the entire page content and the page titles etc?

It was switched from one white label sponsor to another. The change was about 2 weeks or so before the drop in the rankings.

Hint: Links dont really mean shit anymore, not near as much as they used to. These days its more about social interaction.

If Google decided that the back links did nothing to improve the quality of the search for THEIR users because they were fake / scripted / etc, they would knock you off high rank positions.

its very tough to do any seo on white labels

indeed, same ip, same content...

this is the problem.
All of the old pages 404 now. Cam whitelabels have 1000's of pages. Google sees 1000's of pages are gone all of a sudden. That's why the drop. Nothing to do with duplicate content or links.

I wasn't really paying attention to that part. As nico-t pointed out, you are for the most part, starting over with a brand new site. You have no rankings. Google ranks pages, not domains. The index page on a domain is just a page. You wiped out the entire site and all its pages which were there which now all 404. All their links the index page (and other pages) are gone, content is different, page titles are different, inbound anchors are different etc.

Get more links and not just to the index page but to your internal pages as well. Get tweets and likes and buy a small but steady flow of traffic. And stop changing from one whitelabel to another.

Check the page source of the WL for base-tags etc ;)
2c

and canonicals

How common is it for white labels to bounce around in the rankings? I've never worked with one of these before. Since most of the stuff is out of your control... it seems like an SEO nightmare.

People are not going to agree with me. White label or not white label really doesn't matter. Cams for example are dominated by streamate white labels for a lot of big phrases... in some cases for the top 10 results. Almost all news is syndicated online (i.e. a single source and article copied exactly many many times) and in many cases you can search for phrases and see 10 results of the same syndicated article.

Bouncing around in rankings also has nothing to do with being a white label. All sites bounce around when on page factors or inbound links to that page change.

:2 cents:

My advice: Build more sites instead of looking for answers to questions no one can answer. There's 100s or 1000s of factors that determine your rank. Stop worrying about how to tweak factor 1 and factor 2 when you don't even know what the other factors are or how much weight each factor carries...

It could have been the switch to the new sponsor... sometimes it takes Google a bit to crawl the new site.

:thumbsup

Google picks up links quickly. It just doesn't let you know via GWT that it did. However, you WILL feel penalties quickly. Your best bet would be in-content backlinks from sites that have PR and the distribution must be "natural" ie., erratic numbers over a drawn out period and anchor links are randomized. 20% "money keywords" distribution is thought to be safe...

I disagree. Quality links mean more than ever for long term ranking.
The only reason I even care about social is potential link building.

Yep. Back in the day, backlinking to any website with traffic or PR would increase yours as well regardless of the incoming sites, but not anymore. Quality links from established and real websites and links from Twitter, FB, Linkedin, Squidoo, Pinterest, etc. help as well. Google doesn't like backlink schemes intended to manipulate PR but they do like links on related sites meant for related traffic. :upsidedow

It's not that links don't matter. They matter a lot and always will. That's how every search engine works - Yahoo/MSN and others all have some version of the "Page Rank" algorithm to identify and properly value links, calculate the cumulative value on each page being linked to etc.

Google is increasingly better at identifying spam links and devaluing low quality links. That is the thing that has changed most. Gone are the days when ONLY volume mattered, where you could keep a spider busy crawling a site forever because its dynamically generating pages/links forever.