.XXX and Micropayments - "What the Internet giveth, the Internet taketh away"
 

Interesting read in the Atlantic about .XXX and Micropayments:

http://www.starlifterradio.com/wp-co...ropayments.png

Discuss...

:stoned

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"This service, Lawley promises, will help blue-chip pornographers fight back against the proliferation of free and pirated smut online. "We're going to do for adult what Apple (AAPL) did for the music business with the iTunes store," he predicts.

Well bless us all St Stuart, always here to help :Graucho

More proof that Lawley is clueless.

We've seen other brands attempt VOD/PayPerScene already and it hasn't been successful.

Apple has a strangle hold on the MP3s it sells forcing people to use itunes and not share.

The comparison to iTunes is juvenile. iTunes worked because it was paired with an innovative disruptive piece of hardware in the iPod.

Ding. Bingo. That whole piece of so-called journalism is a repetition of all the best cliches.

Clearly DRM works for Apple where it seemed to fail for adult, but one doesn't need to be held in the prison of an ipod to be free to collect and trade music all day and night on any number of devices besides an ipod. The reason people deal with the rights management of Apple is it is a seamless and relatively painless consumer experience. I blame the way most deployed DRM rather than blame the technology; so, adult could still do something similar right now without something Lawley plans to develop.

However, mainstream subscription models do work, Wall Street and NYT are just two examples, and people are making sales to subscriptions from the free content which he misses entirely. What happened more precisely to the old studios, not all but most, is they failed to adapt. Of course, doing a piece like that would have involved a bit of digging, doing some archaeology of the biz, and oh yeah... work.

Paul Markham has been saying this for years.

wont work good luck tho

Because every site wants you to load $20 worth of "credits" before you can make a download a scene.

What we are talking about here is an iTunes style billing system for micropayments. They can take a 30% cut as long as they only charge the card the price of the product.

Oh and everybody has a favourite pornstar.

Chargeback meet ICM. ICM meet chargeback. ICM meet FAIL. Wait, you already know each other :1orglaugh

Ahh. I think I know where the micro payments is coming from

porn isnt music. Very different model.

Revisiting this thread over time...

Do we still feel that Flattr has not a chance in hell?

Everyone says that porn is not music, which is true, but once you hit the $1 or $2 price point it is an impulse purchase and may as well be free to a large number of consumers. Not saying this asshat will pull it off but it will be a successful system in the near future. Nothing out there compares currently. As someone mentioned, buying $20 in credits from any site you want to get a video from isn't going to happen on a wide enough scale. I'd pay $0.99 for a porn video I wanted to see though, and so would millions of others.

As a user, if this was a wallet type system, where you fund your account with a 3rd party "bank", both safely and securely, and then visit the adult paysites that are signed up with that bank, then this would make sense to me. You can go from adult pay site to adult pay site and make 1 click purchases for 99cents, and buy only the scenes that you want...anonymously. As a user, I'd be safe in the knowledge that I was not going to have my CC banged, it would not show up on my bank statement etc and this would give me confidence as a user to make that purchase. Especially if they process for mainstream sites too. Very easy to hide your dirty little secrets from your wife.

As a site owner, I am pretty sure my sales ratio would significantly increase selling single scenes if only for the fact that there will be minimal declines as these sales wont touch a traditional billing company or V+MC. Sure, there will be CB's but not for $24.95 + $25-$35 CB fee's. I am also sure that users that own these micropayment wallets wont be restricted to 99cent purchases. Meaning, that once they have sampled a few 99Cent scenes, and they see that a monthly membership is worthwhile because of the amount of quality scenes there are, that they would be able to buy a monthly recurring membership too, as long as they had the funds in their account.

What is interesting is that sites would need to show their member areas to the non members for these micropayment users to be able to see "whats on the shelf". I wonder how many sites would be prepared to do that? I have subscribed to so many sites over the years where once in the Member Area, that the promises that were made on the tour were a blatant lie. Yes, they have 100's of full scenes, but the 10 quality ones on the tour that made me sign up, were the ONLY quality videos in the members area.

Yes, I do own some of the busiest .xxx domains in Casting.xxx, Orgasms.xxx and we have just launched mom.xxx and this email is in support of the micropayment system and makes no difference if it was .xxx doing this or Epoch or CCBill, my feelings that it would be a success would be the same, and I have thought this since I launched my first site 15 months ago. Goes without saying, as long as it is regulated properly.

Bitcoins.

If it became the way to buy porn, porn will become alot smaller. Its not like music a shitty song can sell 100,000 copies and they can go on tour. No porn clip is going to sell 100,000 copies.
Clips for sale sells a shitload of content and they arent giving it away for $1. Porn seems to be bent on driving as fast as possible to the bottom.

Didn't cecash try this years ago and it really didnt work that well?

$.99 per scene???? you might be on to something.....

I agree... Take a look at cam4 and chaterbate they use a similar system and give the users the option to purchase tokens so they can tip as little or as much as they want. Also look at clips4sale they also have been using a very similar system and give users the option to purchase the clips they want without having to pay a monthly subscription.

I think this will become a very popular way to sell porn in the near future...

A shitty song costs more to produce than an awesome porn scene. It might suck for smaller niche sites where fans are willing to sign up no matter what but it will be good for the industry overall.

What's difference from that and Clips4Sale?..
Some site owners that I know, especially amateur ones, make a lot more money selling their individual clips there than from their paysite including affiliate sales..

Yes, but guys tipping 1 token to a model it is an offense, it means she is valued 5 cents :)
Really the business for tip sites is not the small tips, but the big ones. The $250 load credits button is very popular, and had to add a $500 one as guys asked for it, to save the time of entering card number twice to load more than $250 at once.