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-   -   Marketing report shows that Facebook corporate ads are EFFECTIVE (https://gfy.com/showthread.php?t=1071656)

$5 submissions 06-16-2012 02:12 PM

Marketing report shows that Facebook corporate ads are EFFECTIVE
 
Do you buy it? What methodological errors can you spot, if any? http://www.ereviewguide.com/news/201...-is-effective/




HomeFry 06-16-2012 02:15 PM

They added the numbers up and may or may not have made money.

$5 submissions 06-16-2012 04:52 PM

Quote:

Originally Posted by HomeFry (Post 19008962)
They added the numbers up and may or may not have made money.

Also, how do you tell between people who are already fans of the product and new fans?

Tijuana_Tom 06-16-2012 04:56 PM

Did you 2 morons read the article?

Quote:

Amid all the skepticism about Facebook’s business plan comes a ComScore advertising study that suggests that the Facebook’s ads might actually be quite effective. Released last Tuesday, the report tracked FB users who were Target and Starbucks fan page fans. The market research firm found that users who were fans or their friends showed a higher likelihood of buying than users who were not fans. FB users become “fans” when they click on the “like” button of any particular fan page. This enables the fan page’s updates to show up on the news feed of the page’s fans.
All they are saying is they proved the point that if someone is willing to click Like they are more likely to buy from that business. Which *duh* makes sense....

This aint' worth posting.

GonZo 06-16-2012 04:58 PM

Yeah theres no money to be made using facebook or google adwords...

Colmike9 06-16-2012 04:59 PM

But, don't people usually know about and shop at those businesses already? I'm pretty sure that usually comes before clicking 'like', so the data is irrelevant...

Tijuana_Tom 06-16-2012 05:03 PM

$5 Submissions with another one of his weak ass threads posting a link to an article.

I bet he reposted the same article on 15 other forums.

$5 submissions 06-16-2012 05:06 PM

Quote:

Originally Posted by Colmike7 (Post 19009146)
But, don't people usually know about and shop at those businesses already? I'm pretty sure that usually comes before clicking 'like', so the data is irrelevant...

Yep. Self-selection. The methodology looks suspect. FB stock is beat up and this "report" shows up. Hmmmmmmmmmmmmm coincidence?

$5 submissions 06-16-2012 05:07 PM

Quote:

Originally Posted by Tijuana_Tom (Post 19009149)
$5 Submissions with another one of his weak ass threads posting a link to an article.

I bet he reposted the same article on 15 other forums.

http://i.imgur.com/ofXEQ.jpg

Babaganoosh 06-16-2012 05:24 PM

Serious question: Has anyone ever seen dvtimes and $5 together? They're eerily similar in posting habits. Very different personas but they would neither one exist without regurgitating other's content several times a day.

Forest 06-16-2012 05:34 PM

Quote:

Originally Posted by GonZo (Post 19009144)
Yeah theres no money to be made using facebook or google adwords...

newb....

Tijuana_Tom 06-16-2012 05:45 PM

Quote:

Originally Posted by $5 submissions (Post 19009155)
Yep. Self-selection. The methodology looks suspect. FB stock is beat up and this "report" shows up. Hmmmmmmmmmmmmm coincidence?

Man post your nonsense on Godlikeprod.

You think it's a surprise they ran the report? But oh you want us to believe the Report is fake.

You read the report? No you read the article and I posted the only paragraph in the article worth reading.

"Users who click like are more likely to also buy a product."

Not much a marketer can do with that information as they already freaking know if someone is willing to click like they already have a soft place for the brand in their heart.

A big thing in marketing is called a "Call to Action" it's one thing to get a person to like your product you gotta get them off their ass to go buy it. Giving a facebook page a like shows initiative.

What they really hope is that if they get a person to click like they can then feed that user information about their business or products. That user would then be more likely to do business because they are more informed.

It's fucking marketing 101 son. lol.

It's just another nonsense article it's worthless!! like you!! MUAHAHAAHAHA

Tijuana_Tom 06-16-2012 05:46 PM

FB stock wasn't "Beat up" it's IPO was over valued.

noob.

"Beat up" would be opening at $15 going up to $50 because of hype and then dropping down to $11 because reality hit.


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