Excellent Google+ SEO Article
 

http://www.wordtracker.com/blog/google-plus-matters

Some of the points are a bit skewed (because it is written from a SEO firm perspective), but it makes some good points. At least in how the guys at Google see the world.

More...
http://www.xxxjay.com/index.php/2012...oogle-article/

http://www.google.com/s2/search/social

nearly 2,000 connections for me and i dont even use google+

Does anyone, who is not an seo, actually use that plus thing?

I have an account but I don't use it at all. I should start doing it!