a little help please with interpreting some stats data
 

Greetings friends I am enlisting the brains of gfy to help grow our business some....I have some stats to share and I would like to know what could be done to improve upon the stats...

from april 1st 2012 thru may 24 2012 I have the following stats on a particular sub account...

439 form hits 1.59% form submissions 71% approvals...

One would think that the modest amount of form hits would yield a slightly higher form submission percentage....typically a baseline average of form submissions would be 25-30%

hell I think we would be satisfied with 15% form submissions but 1.59% just seems a little on the low side:)

In the past we have had form submissions as high as 350% but to see form submissions at 1.59% raises many questions and concerns.

Any ideas what would cause such a low 1.59% form submissions percentage when we have tripled traffic, doubled affiliates?

Should form submissions be dropping to almost 0% when you have tripled traffic? Is there a part of the equation that we don't have access to that could give us more pin point data and reason for the abnormal drop?


serious question for serious webmasters hopefully no asshats will thread jack...thanks for your help

a) crap form
b) crap traffic

Yeah, I would GUESS it's b.. traffic that is not pre-qualified or knowingly clicking a link to the form. "blind" traffic is probably hitting the back button or close window 99% of the time, right? I know I do.