How much does a wp theme matter?
 

Does it really matter what theme someone is using? Does it help with regards to SEO at all? Or is it all about the content?

of course it matters - choosing a good theme (in terms of layout / coding / structure) is the first thing i do, when it comes to on-page seo.

what makes a theme a good theme and how can you tell if it is good for on page seo?

This has been something i have always had difficulty with !

a good theme will make your site number one in google.

:thumbsup

Read up on SEO.

How you present your content helps when it's easy accessible and easy to navigate.

Good theme creates a larger e-penis, that is what really matters. :2 cents:

I think plugins/extensions/modules/blades or what ever Word Press calls them plays a greater roll in on site SEO than the theme or template does. I always felt the template was more to make the site sticky to surfers than Search Engines.

it ALWAYS just comes down to a color scheme anyway

The same as any website design. But looks are not what makes it great it needs to be made smart.