Only 52% CTR on page one of google
 

Shocked me.

Really proves that whole long tail thing.

"Only 52% of Google users click on an organic search result found on page one, and only 26% of Bing users do the same. Those stats are from A Tale of Two Studies: Establishing Google & BING Click-Through Rates, a new report from search agency Slingshot SEO. And they?re substantially lower than several prior CTR studies."

http://searchengineland.com/organic-...ng-study-97338