In 2006, Disney bought Pixar for $7.4 billion. This made Steve Jobs the Mouse's largest shareholder and gave Jobs a seat on the Disney board of directors.
According to Those Guys Have All The Fun: Inside the World of ESPN, a book about ESPN (which is owned by Disney), at the first board meeting after the acquisition, the president of ESPN thought it would be a good idea to introduce himself to the newest Disney board member:
?I am George Bodenheimer,? he said to Jobs. ?I run ESPN.? Jobs just looked at him and said nothing other than ?Your phone is the dumbest f**king idea I have ever heard,? then turned and walked away.
John Gruber at Daring Fireball notes the phone in question is this one -- a phone on which ESPN and Disney wound up losing $135 million. For context, Disney acquired Pixar in early 2006, so the iPhone was certainly under active development at that point.
According to Those Guys Have All The Fun: Inside the World of ESPN, a book about ESPN (which is owned by Disney), at the first board meeting after the acquisition, the president of ESPN thought it would be a good idea to introduce himself to the newest Disney board member:
?I am George Bodenheimer,? he said to Jobs. ?I run ESPN.? Jobs just looked at him and said nothing other than ?Your phone is the dumbest f**king idea I have ever heard,? then turned and walked away.
John Gruber at Daring Fireball notes the phone in question is this one -- a phone on which ESPN and Disney wound up losing $135 million. For context, Disney acquired Pixar in early 2006, so the iPhone was certainly under active development at that point.
Guess there's no shmoozin' steve!
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