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What is Google hiding from you?

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Google has absolute domination when it comes to search engines. But does the personalization Google offers squeeze out information that you should be getting?

The Google logo at the Google headquarters in Mountain View, Calif. (Kimihiro Hoshino/AFP/Getty Images)

The search giant is being investigated by at least three states as well as the Federal Trade Commission over possible anti-trust issues. That's not especially surprising given that Google currently enjoys a search market share somewhere in the mid 60 percent range in the United States. That number is significantly higher in other countries, many of whom have long been concerned over the inordinate power Google enjoys in presenting information.

Eli Pariser is author of The Filter Bubble: What the Internet is Hiding from You. Pariser first rose to prominence as executive director of the liberal online grass roots organization MoveOn.org. His new book deals with what he sees as the limited scope of information Google serves to the average person.

"Google places us in clusters," he says, "and then looks at what others click on if it doesn't know what we're likely to click on. We're sort of used to thinking about Google with this idea that it's sort of the whole web voting on which website best answers the question posed. Now that's being mixed with what's you're own personal truth, not what's the truth."

So you're more likely to see things that you agree with and that you've seen before rather than be exposed to new information and viewpoints that may differ from your own.

Google recently launched a feature called Google Instant Results, which starts to load what it thinks you'll eventually click on even before you're done typing what you want to find. Although Google says this will save everyone from time, Pariser is troubled by a trend toward less searching. "Bigger picture, this is push toward what Google calls search without search," he says. "Can we anticipate what you'll search for even before you come to Google? When we move closer and closer to that, we have to remember we're giving up control and that control may not be used always in our own best interests."

PODCAST

what google is attempting to do is become the defacto source of everything. urls won't matter, site names won't matter. you only get traffic when people find you in the serps in google. so then they can sell more ads to people who dont rank well.

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Originally Posted by iamtam (Post 18242808)

They are certainly not making money from their various free products like gmail, google docs, etc...

I visit my websites with Adsense on them and receive ads based on what I've browsed before - ads that are irrelevant to the content of my sites.

I just checked all the posts on the front page of one blog, and I did not receive a single result that matched the content. Oh well, I was planning on deleting that site anyway.

I hope its not hiding poo from me?

I would be GUTTED if it was...

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Originally Posted by garce (Post 18243661)

This is why I don't like adsense, I want to promote what my site is about not what some surfer is interested in when searching for other things... If they hit my site, they are looking for my content at that time.

Organic results are the best, but google can always suggest their advertising partners to be what you are looking for. They have a great marketing plan. They make you click their sponsors info

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Originally Posted by bossku69 (Post 18242825)

They are certainly not making money from their various free products like gmail, google docs, etc...

Really? So they just give away those ads for free do they?

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Originally Posted by Rochard (Post 18244072)

Really? So they just give away those ads for free do they?

yea .. its awesome .. there is a hidden link in the adwords admin that gives you access to the free gmail ads

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Originally Posted by garce (Post 18243661)

They have really got loose, it's sad because they make more money now bt will lose it in the end.

I love Google but a new Search will take over in the next couple years.

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Originally Posted by garce (Post 18243661)

This is why adsense is doing so well.

People click on ads they like, not on ads that match the content.

If they like the content, they will like the ads (because they match)
If they dont like the content...they will still like the ads and click on them.

Remember adsense is cost per CLICK, not cost per aquistion - google doesnt give a shit if advertisers make money, they only care that the surfer clicks on it and they make money.

I don't understand why some people are shocked by this. Google is by far the largest data mining company in the world, what did people think was going to happen?

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Originally Posted by camperjohn64 (Post 18244582)

:2 cents::2 cents:

I don't fuck my sister, but in places like Oklahoma that is just par for the course. So it isn't that big of a deal not to show incest to me and to show it to them.