KIA ad fail?
 

Kia Sportage Ad Sparks Pedophilia Controversy

The ad, which promotes a dual-zone climate control feature in one of Kia's cars, took home the Silver Press Lion at the prestigious Cannes Lion Awards. But it is controversial, to say the least.

The ad features a teacher lusting after his elementary school-aged student. On one side of the page, she appears as a young girl. On the other side, though, she becomes a scantily clad, buxom teen, seemingly as a product of the teacher's imagination.

It's clearly designed to shock, and is succeeding. The advertising blog Copyranter called it "one of the sleaziest car ads ever," and noted that it doesn't even visualize the benefits of dual climate control very well.

What do you think? Does the ad cross a line? Tell us in our poll below.

http://www.huffingtonpost.com/2011/0..._n_883023.html

http://i.huffpost.com/gen/296211/KIA-SPORTAGE-AD.jpg


I think it fails on multiple levels.

That's enough to get Kia banned from GFY.

How'd that slip past corporate?

That just comes off as way too creepy. I see what they're trying to achieve, but that's a major fail.

What's stunning is how many people at the ad agency as well as Kia had to sign off on a very creepy ad that doesn't attempt to sell cars.

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WTF really???

Whoever approved that prob listened to the directors, artists, etc story of what the ad represented and didn't realize how fucked up it looked.

It says they won a Cannes award, they fell in love with the artwork

The designer used very vague separators, thinking people would think like he did imo.
Its easy to do that from time to time but with something so riske, it was a shitty call and a fucked up view to use.

In my view, the commentary contained in the article reflects the apparently predisposed view of the writer rather than any obvious conclusion to be made by a reader. Perhaps the take away from this article is how one should ignore opinion articles when the subject of the opinion is easy to absorb for ones own self. All I've learned is that the writer thinks that a male teacher lusts after a elementary school child in his imaginings. Truly sick.

For sure, but who cares, I just signed up for an anatomy class :thumbsup

I'm pretty convinced that ad agencies just sit around dreaming up shit ideas. Make them. Then wait until they find the right customer to sell them to - just adding a tiny bit at the end mentioning the brand.

The article says the ad features a male teacher lusting after an elemntary school-aged student.

Can someone point out to me how they think this ad features imaginings of the male? Also, where is the age of the student or level of class mentioned? I know, we're supposed to assume the end game and work backwards. I decline.

Are we to believe that teenage girls dont have sexual fantasies? Again, we're supposed to assume the ending first and work backwards making things fit our sick imaginings. No thanks.

Why is her hand on top of his? Why is she suggesting anatomy? Oh.. thats right we are REQUIRED to assume that the right panes are the pedophile teachers imaginings arent we? My bad.

Yeah it's true, I've never met a teenage girl who wanted sex from anyone, especially an authority figure in her life. It never happens. Ever. If you think it does, you are Satan.


I repeat: this ad does not indicate anything of the sort that the mind of the article writer concludes. The questions in the "poll" also indicate there was never any open minded study or consideration: "It's disgusting!" or "Whats the big deal?" are the poll options. How about something that allows a respondant to decide that they disagree with the disgusting preconceived notions of the author?

Article Fail.

Here's my take on it from a glance.

The child sees a normal day while dad sees a hot fantasy.
They put the simple childlike animation on the kids strip hoping you would get that was a kids out take and the detailed, older 60's w/e looking art for the older dad.
The left strip uses blues for the a cooler mindset while the right uses warmer colors overall.
The fact the paper is ripped is a last ditch effort to separate the views between dad and child.

Imo it may have been less damaging if they didn't incorporate the same conversation between both strips but damaging none the less. That apple shot is a bit creepy lmao.

I know most of you guys see similar separators, just my idea that the designer thought the general populous would understand this or mentally just take those in. Dumb move on all of them.

IDK, just my take on what the artists were thinking.
Overall, it's fucked up, just trying to put some kind of reasoning behind this lol.

how do you know that the girl on the left isn't a midget in college and over 18...





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The left reflects the teacher ignoring the gifts and asking where they should begin all the while keeping the innocent perspective of teacher and student.

I see the right panes as the sexual fantasy of the girl who is hot for her teacher. It is all reflecting the girls mind. Him saying he is pleased to be with her. He's pleased with her juicy offering. Finally she suggests anatomy lessons.

I agree, had they not carried over the conversation it would convey the cool/hot idea better. Im still trying to figure out the tear down the middle, is it part of the ad or was the ad on 2 separate pages?

I think its part of the ad, just a visual separator to reinforce the whole dual climate thing as it looks like its split right in the middle.

It also could have been done just to make it not seem like it was the same persons thoughts, but I cant say for sure. They use that a lot to show two different characters or personalities on movie posters, yet usually ones a good guy and ones a bad guy lol.

I think they just didn't use something as cleaver as the movie guys have.



http://www.moviegoods.com/Assets/pro...909.1020.A.jpg

http://www.shockya.com/news/wp-conte...vie_poster.jpg

http://theflickcast.com/wp-content/u...rrypotter7.jpg

http://3.bp.blogspot.com/_Q3dqE6AiWE...vie-poster.jpg

etc

Just my take on it :)
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crazy what is acceptable subject matter to create controversy

KIA = Killed In Action

all Kia galleries have been blacklisted ...

did you pull links :Oh crap

HAHAHAHAHAHAHAHA!!!!!!! :thumbsup

Pulled... the links

I think you'd have to be pretty damn stupid to not "get it" and be offended by this.

It's advertising climate control on each side of the car. You've got an innocent grade school scene on one side (representing the driver side) and the same scenario on the other side with much older figures and innuendos (representing the passenger side). Point being, the driver can be a little cool if he wants while the passenger is a little warm.

I think the ad is fantastic.

Whether the advert crosses a line or not, it certainly achieves its objective of making people talk about it and of course the KIA brand.

Whether that has a positive or negative effect on sales remains to be seen. I know I won't be buying a KIA car, but there again I wasn't planning on ever buying one anyway :2 cents: