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DateDoc 06-08-2011 12:41 PM

Email Campaigns
 
What are the standards for open and click rates? Last one I sent was 11.9% opened and 4.2% clicked thru. Per 1000 that is 119 opening the newsletter and 42 clicking thru.

KillerK 06-08-2011 01:01 PM

How many days/hours are you pulling those stats from?

If less than a day, I would say it's not bad.

DateDoc 06-08-2011 01:03 PM

Just coming up on 24 hours since the newsletter was sent.

KillerK 06-08-2011 01:32 PM

your subject will play a huge roll if you weren't aware in the open rate.

the click rate will be based on your message.

so really you are supposed to split test a bunch of subjects, test the open rates, then run the top 1-3 of the subjects

DamianJ 06-09-2011 12:10 AM

Quote:

Originally Posted by KillerK (Post 18202903)
your subject will play a huge roll if you weren't aware in the open rate.

the click rate will be based on your message.

so really you are supposed to split test a bunch of subjects, test the open rates, then run the top 1-3 of the subjects

what he said

lagcam 06-09-2011 12:13 AM

Damian is your man, he could even get people to open a Markham Teens email.:thumbsup

Asian Amateur 06-09-2011 12:14 AM

well email campaign runs good. but isn't it kind of spamming?

Fiddler 06-09-2011 03:06 AM

Quote:

Originally Posted by Asian Amateur (Post 18203983)
well email campaign runs good. but isn't it kind of spamming?

No, should only really use opt-in lists though, then you know the people receiving them wanted to get them.

DamianJ 06-09-2011 03:08 AM

Quote:

Originally Posted by lagcam (Post 18203980)
Damian is your man, he could even get people to open a Markham Teens email.:thumbsup

Miracles are easy, the impossible takes a little longer!

adultzone 06-09-2011 07:19 AM

I have 17,000 emails which 10 months old and I have 2k up and 10 sales per 100 emails I guess!


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