Question about Google AdWords

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  • Sly
    Let's do some business!
    • Sep 2004
    • 31377
    #1

    Question about Google AdWords

    Newb alert.

    Let's say that I run a local car dealership and want to run targeted ads for Ford, Chrysler, and Chevrolet. I have three separate ads, one for each company.

    I then have a list of 100 different keyword combinations utilizing Ford, Chrysler, and Chevrolet separately.

    How do I link the Ford keywords with the Ford ad? Etc.

    It seems like it would be simple to do but I can't quite figure it out.
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    • seeandsee
      Check SIG!
      • Mar 2006
      • 50945
      #2
      Did you go true "make ad, add kws" process there?

      Create campaing > create ad > add kws > tweak it up
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        • Sly
          Let's do some business!
          • Sep 2004
          • 31377
          #3
          Originally posted by seeandsee
          Did you go true "make ad, add kws" process there?

          Create campaing > create ad > add kws > tweak it up
          I'm not really sure, my "rep" set everything up. I deleted his ads and added my own, should I just start from scratch with the keywords?
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            • jigg
              Confirmed User
              • Feb 2002
              • 2527
              #4
              the keywords are added per ad group, not per ad
              so you have to split each brand under different campaign
              Last edited by jigg; 04-25-2011, 04:23 PM.
              ......
              eight,eight,two,eight,eight,four,two
              ......

                Comment

                • Sly
                  Let's do some business!
                  • Sep 2004
                  • 31377
                  #5
                  Originally posted by jigg
                  the keywords are added per ad group, not per ad
                  so you have to split each brand under different campaign
                  I just figured that out. :-)

                  Thanks all.
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                    • jigg
                      Confirmed User
                      • Feb 2002
                      • 2527
                      #6
                      ugh sorry
                      messed it all up, meant to say different ad group

                      Make sure you set your 'Networks' to target right or by default your ads will show up everywhere - search, google partners, adsense...
                      ......
                      eight,eight,two,eight,eight,four,two
                      ......

                        Comment

                        • Jack Sparrow
                          Almost goners..
                          • May 2008
                          • 11420
                          #7
                          You can add a keyword tag into your ad.
                          Example:

                          1. If surfers type "ford dealer" it would show Best Ford Dealer Evah!
                          2. If surfers type "lexus dealer" that very same ad would show as Best Lexus Dealer Ever.

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