Selling a blank book? [VID]
 

http://abcnews.go.com/WNT/video/blan...eller-13369096

I interviewed this guy last month. Brilliant creativity.

He has sold a book that is totally blank.

Shows how important content is.

Pretty funny. Not a book though. Not really. :)

Looks like an infamous GFY'er upcoming e-book ...

waaaaaay back in 1969 I went to my neighbor's house and she brought me over to her Dad's book case and proudly stated that her Dad had his book published. She pulled out a very nice leather bound book titled " All I Know About The Stock Market ".

I thought her Dad must be really smart. She handed me the book and I opened it to find nothing but blank pages. :)

What he said during the interview

Yeah, when I interviewed him, he totally admits it's been done before. Not broken amazon top 50 before though :)

But what was clever about his is all the convincers that it's real. The cover is genius design. Every part of it was thought out in detail.

And he was a nice guy too.

I didn't get to watch the video because it was taking too long to load for me and I really should be doing something else :winkwink: so I can't comment on this guy. I just gave my experience because I knew first hand that it had been done before.

What's worth noting is original ideas only come once. Brilliant ideas can be recycled and shaped for a new audience or generation which is the case here.

Known several people in the past with their name on a similar leather bound book titled " All I Know About Women ". Only funny the first time though.

Thing about the leather book is the joke isn't as good. It's the cover of this that really makes it work.

Shed researched self help book covers, found 4 or 5 he liked best and wrote a really tight brief for the designer. The addition of the brain drawing, the lie about him being a professor, even down the the gsm of the cover stock.

All these help sell the joke much better than the leatherbound idea.

I think the same joke can be funny if refreshed.

Anyway, the only reason I posted this is because it shows how totally unimportant content is when you are selling a product. It is totally down to the packaging and marketing. And he got a blank book in the top 50 of amazon.

:)

Not really. The content is the blank pages and the joke would be nothing without them.

This just taps into the way people inflict shit books on others for birthday presents.

Yeah it's a 10 or 15 dollar joke.

never heard of petrocks?

Ohhh what a dangerous idea....

Are you sure you don't want to modify that statement a little bit?